Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup

Walmart continues to stretch its NBE private label Great Value to include innovative and fun products that shift the brand from mere equivalence to differentiation. Great Value now includes more than a dozen Pumpkin Spice and seasonal products.

But the retailer did not stop there – they have introduced Great Value Orange Glitter Halloween Syrup which the Walmart website describes this way.

This Halloween make an “unboo-lievable” breakfast with Gr Halloween Syrup. Made with edible glitter, this orange syrup is just what you need to go with our Great Value Halloween Sprinkle Pancake and Waffle Mix. With 12 servings per bottle, there’s plenty for everyone to enjoy a spooky breakfast. Add some delicious sparkle to your breakfast with Great Value Orange Glitter Halloween Syrup.

By Christopher DurhamPublished On: October 11th, 2020Tags: Great Value, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, Walmart

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.