My Private Brand Talks with Jen Linke, VP of Brand Management, Federated Group and Chair, WISE
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Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Jen Linke, VP of Brand Management, Federated Group and Chair, WISE.

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Christopher Durham

President, My Private Brand
Co-founder, the Vertex Awards

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By Published On: March 10th, 2021Tags: , , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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