Trader Joes Goes All In for Fall Seasonal Flavors
It’s (finally) time. You’ve waited. You’ve wondered. Your patience is about to be rewarded – big time. What the heck are we talking about? While the calendar may still say summer, at Trader Joe’s, fall is in full swing. That’s right, Pumpkin Season has arrived! New products and returning faves are arriving every day, throughout the season. Here’s a sampling of the more than 120 private brand products that are slated the month of September. Some are there now, some will hit shelves this week, and some will be available in the weeks ahead, meaning every trip you make to Trader Joe’s this season will be a visit filled with discovery, wonder, and pumpkins! We know what you’re thinking, and we share your thought: Oh. My. Gourd.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
