Velocity Conference Agenda

REGISTER NOW!
Monday, May 16
Tuesday, May 17
Wednesday, May 18

TUESDAY, MAY 17

7:30 -10:00

Crown Ballroom Foyer

Registration

8:00 – 9:00

INNOVATION EXPO
Crown Ballroom

Continental Breakfast + Networking

9:00 – 9:10

Crown Ballroom

Welcome

Laraine Durham

VP of Events & Marketing
VELOCITY INSTITUTE

9:10 – 9:30

Crown Ballroom

Be Bold. The Future is Now!

Christopher presents a vision for Retail Brand of the future and the groundbreaking plans for the Velocity Institute

Christopher Durham

President
VELOCITY INSTITUTE

9:30 – 10:00

Crown Ballroom

Reinventing Wakefern Brands

Lessons learned while reinventing and growing the Wakfeern brand portfolio during the pandemic

Chris Skyers

VP Own Brands
WAKEFERN

Glenn Pfieffer

Design & Packaging Manager, Own Brands
WAKEFERN

10:00 – 10:30

Crown Ballroom

5 Things I’ve Learned from Judging the Vertex Awards

Maria will take you inside her thoughts on the trends shaping Retail Brands, her experience judging and the changing industry.

Maria Dubuc

President
MARKETING BY DESIGN (MBD)

10:30-11:00

INNOVATION EXPO
Crown Ballroom

Innovation Expo Networking Break

Explore the Innovation Expo exhibitors and network with industry peers.

11:00 – 11:30

Crown Ballroom

Brands – Decoration or Business Multiplier?

Many retailers see brands, especially private label, as decoration, a way to make your environment or package pretty. At PCHI, our brands keep us focused, motivated and always striving to make joy easy. Susan Sanderson and Linda Severin will show how one specialty retailer is using brands across their enterprise to build sustainable growth.

Susan Sanderson -Briggs

Senior Vice President, Enterprise Brand & Marketing
PARTY CITY

Linda Severin

Sr Director Brand Management and Communications Sr
PARTY CITY

11:30 – 12:00

Crown Ballroom

The Inclusion Imperative: The Mindset Shift to Innovation for Retail Brands

In this engaging session we will uncover why leading Retail Brands (private brands) see the imperative to apply an inclusion mindset shift to their DEI and overall business strategies. In the midst of one of the greatest social justice movements, the diversity among generations in consumers and employees, along with the lingering impact of Covid-19, savvy retailer brand managers have a sense of urgency to integrate inclusion as a means to innovation and engagement. You will walk away with 3 key steps that will help you no matter where you are in your journey.

Erika Walker

CEO
THE WALKER THOMAS GROUP

Judy Clark

CEO
FRESH TEXAS

Board Member
WISE

1200 – 1:00

INNOVATION EXPO
Crown Ballroom

Lunch & Networking

sponsored by JPG, Opal BPM & Contrast

1:00 – 2:00

Crown Ballroom

Velocity Fast Track: 5 Pitches

Watch as the Fast Track finalists present new ideas and products to retail leaders that can accelerate private label innovation. The final five will get their chance to pitch directly to retail senior executives on the Velocity main stage. If it all sounds a bit like ABC’s Shark Tank, that’s because the TV show helped inspire Velocity Fast Track.

Beto Galvan

VP of Own Brands Innovation & Product Management
ALBERTSONS

Brenda Lord

VP, Private Brands &
Quality Assurance
CVS HEALTH

Brandon Wehmeyer

Private Brands Category Business Manager
FAMILY DOLLAR

Christopher
Durham

President
VELOCITY INSTITUTE

2:00 – 2:30

Crown Ballroom

Building Brands: The Lowe’s Home Improvement Story

A fireside chat with Sarah Dodd, SVP Global Merchandising of Lowe’s Home Improvement and Christopher Durham President of Velocity Institute

Sarah Dodd

SVP Global

Merchandising
LOWE’S HOME IMPROVEMENT

2:30 – 3:00

Crown Ballroom

Don’t Live With Innovation, Thrive With It

The past two years have given retailers and their brands full permission to push innovation into new spaces. Join Katie to hear how to create a culture that inspires teams to thrive with innovation.

Katie
Kelly-Landberg

Vice President Management
PERISCOPE

3:00-3:30

INNOVATION EXPO
Crown Ballroom

Innovation Expo Networking Break

Explore the Innovation Expo exhibitors and network with industry peers.

3:30 – 4:00

Crown Ballroom

How to build a more successful, sustainable retail brand through supplier collaboration

Moderated by David Orgel

Lisa Robinson-Davis

VP of Quality, Process Management & Compliance
PETSMART

James Butcher

Director

SUPPLY PILOT (formerly S4RB)

Chandi
Gmuer

VP Consumer Research and Product Testing
CONSUMER SCIENCE

David Orgel

Consultant + Editor
DAVID ORGEL CONSULTING

4:00 – 5:00

INNOVATION EXPO
Crown Ballroom

Vertex Awards Ceremony & Interviews

See the best of Retail Brand package design as the 2022 winners accept their awards live on the Velocity main stage. Best of Show, Retailer of the Year, Agency of the Year and Publishers Choice winners will be interviewed.

5:00 – 7:00

INNOVATION EXPO
Crown Ballroom

Winner’s Circle Cocktail Party in the
NASCAR Hall of Fame

presented by Equator

Join us among racing legends to network, engage and win at the Winner’s Circle Happy Hour. Velocity attendees will walk across into the NASCAR Hall of Fame. The high-tech venue. designed to educate and entertain race fans and non-fans alike includes artifacts, hands-on exhibits, a 278-person state-of-the-art theater, Hall of Honor, NASCAR Hall of Fame Gear Shop, and the NASCAR Productions-operated broadcast studio