There is no new normal, consumers aren’t interested in returning to the status quo, and retailers will need to respond accordingly. Retail owned brands (private brands) must evolve to meet the needs of modern consumers. Today’s consumers are experiencing a longing for fundamental, human connection and profound, intense sensory experiences —a yearning for the visceral rather than the virtual.
Goodpaster and Pompilio will unpack a shift they are calling Viva IRL. The pair will explore the impact of the shift, new consumer types and the new opportunities this presents for modern private brands.