Velocity Conference Agenda

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Monday, May 16
Tuesday, May 17
Wednesday, May 18

WEDNESDAY, MAY 18

8:00 – 9:00

INNOVATION EXPO
Crown Ballroom

Continental Breakfast + Networking

9:00 – 9:30

Crown Ballroom

Insights for 2022 & Beyond

Christopher Durham

President
VELOCITY INSTITUTE

9:30 – 10:00

Crown Ballroom

Inviting Acceleration to Dinner

Stacie Sopinka, VP Own Brands at Canadian grocer Sobeys, will discuss how retailers and their brands can effectively respond to changing consumer behavior dynamics and supply chain uncertainty.

Stacie Sopinka

VP Own Brands
SOBEYS

10:00 – 10:30

Crown Ballroom

Packaging Design Reimagined: Thinking Globally,
Executing Locally

With the rapid growth of e-commerce, packaging design has become interconnected, with global trends influencing local design more than ever before. In this segment, Daymon’s global design agency will unveil 5 key was to continue building excitement within your Private Brand Packaging program, uncovering the benefits of bringing global design to the markets you serve.

ANDRE

LOMBARD

Global Executive Creative Director
DAYMON

10:30-11:00

INNOVATION EXPO
Crown Ballroom

Innovation Expo Networking Break

Explore the Innovation Expo exhibitors and network with industry peers.

11:00 – 11:30

Crown Ballroom

Viva IRL: An Experiential Evolution.

There is no new normal, consumers aren’t interested in returning to the status quo, and retailers will need to respond accordingly. Retail owned brands (private brands) must evolve to meet the needs of modern consumers. Today’s consumers are experiencing a longing for fundamental, human connection and profound, intense sensory experiences —a yearning for the visceral rather than the virtual.

Goodpaster and Pompilio will unpack a shift they are calling Viva IRL. The pair will explore the impact of the shift, new consumer types and the new opportunities this presents for modern private brands.

Bryan Goodpaster

VP Foresight & Cultural Strategy
MARKS

Anna
Pompilio

Senior Cultural Strategist
MARKS

11:30 – 12:00

Crown Ballroom

Collaborating to Innovate:
CVS Health & Michael Graves Design

A look at the innovative CVS Health by Michael Graves Design direct-to-retail design collaboration of adaptive home health care CVS Health brand products.

Brenda Lord

VP Private Brands & Quality Assurance
CVS HEALTH

Kelli Garvey

Director, Brand & Marketing – Store Brand Healthcare
CVS HEALTH

Rachel Gates

Director, Product Innovation – Store Brands
CVS HEALTH

1200 – 1:00

INNOVATION EXPO
Crown Ballroom

Lunch & Networking

1:00 – 1:30

Crown Ballroom

Innovation & Collaboration – the Future of Retail Brands

A Panel moderated by Christopher Durham that dives deep into the potential of collaborative innovation.

Beto Galvan

VP of Own Brands Innovation & Product Management
ALBERTSONS

Zane Adams

CO CEO / CMP

FEDUP FOODS

Heather Corkery

Executive Director Store Brands
CVS HEALTH

Christopher
Durham

President
VELOCITY INSTITUTE

Kara

Miencier

Sales Executive
PARAMOUNT ROASTERS

1:30 – 2:00

Crown Ballroom

How Retailers leverage sustainability to drive loyalty

With the sustainable shopping sector on the rise, Tolbert will share what consumers are looking for from private brands and share examples of how Retailers can leverage sustainability to drive brand engagement.

Lauren Tolbert

Partnership Development Manager – Retail & Food Services
FAIR TRADE USA

2:00 – 2:30

Crown Ballroom

If You Love Them, Set Them Free: Accelerating Change to Win

The market waits for no one. Accelerate the scope of brand transformation required to meet the needs of new consumers in a constantly changing world, even if it means saying goodbye to the brands you’ve loved.

Bob Himler

Vice President Own Brand Development
RITE AID

2:30 – 3:00

Crown Ballroom

5 Takeaways & Raffle

Christopher Durham wraps it up wit five key takeaways. Make sure to stay to the end of the event to be eligible for Conference Raffle and win free event tickets, electronics and more.

Must be present to win!

Christopher
Durham

President
VELOCITY INSTITUTE