Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.

The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping, food preparation tips, managing everyday stress/challenges, and doing good in the community. Content will go live on her Instagram and Facebook pages starting in early May.

“Anyone who knows me knows family comes first so to partner with a brand like Our Family who shares that same commitment to family is the perfect match for me,” said Stockwell. “I’m excited to represent a brand focused on delivering better ingredients for life and for my family’s table!”

A native of Michigan, Stockwell will be the voice of Our Family’s community outreach program, Our Family Cares. The program delivers funding and support for grassroots non-profit organizations.

Wounded in Iraq, Stockwell was the first female soldier to lose a limb in the war. She made her Paralympic debut at the Summer 2008 Paralympic Games, competing in three swimming events. Following that she returned to race in 2016 and won a Bronze medal in the inaugural triathlon event held in2016.