South Asian Retailer Daraz Launches Private Brand
South Asian e-commerce marketplace Daraz has launched a new signature Retail Brand (private brand) “SELECT” by DARAZ. The new brand includes 36 products across seeds, spices & staples. The range is set at a very affordable price point, to provide some relief to our customers during these challenging times.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
