Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up to celebrate the flavors of fall.

“Our collaboration with POM exemplifies our commitment to providing our customers with the best products and recipes that celebrate the flavors of each season,” said Williams Sonoma President Felix Carbullido. “We’re passionate about teaching people how to cook, entertain and host – and the products we’ve made with POM are perfect for the home cook, the master chef, or the aspiring mixologist.”

“We are proud to partner with Williams Sonoma on a product lineup that harnesses the great taste of pomegranates paired with the high-quality standards both brands offer,” said Derrick Miller, president, POM Wonderful. “As respective industry leaders, we couldn’t think of a better partner to launch our first ever co-branded product lineup with, giving culinary enthusiasts more ways to enjoy our favorite winter fruit.”