Late last week, Kroger shared that Home Chef, their Kroger-owned meal solutions Brand, is celebrating its 10th birthday.
“For a decade, Home Chef has provided customers with easy, convenient meal solutions to make cooking at home an experience that is simple and delicious,” said Dan De La Rosa, Kroger’s group vice president of fresh merchandising. “From the doorsteps of customers to Kroger stores, Home Chef has served families across America, introducing new flavors, elevating classic favorites, and always promising home cooks a meal that is achievable. We can’t wait to see what the next decade brings.”
Over the last 10 years, Home Chef has crafted more than 350 million meals served to 48 states. It has tested and tasted more than 12,000 recipes with 4,500 of those recipes making the customer menu. Home Chef has launched more than 500 products across the Kroger Family of Stores and opened four production and distribution facilities nationwide.
“It’s amazing to see how much Home Chef has grown over the past 10 years, continuing to bring ease and convenience to home cooking, without sacrificing taste,” said Erik Jensen, CEO of Home Chef. “We are looking forward to ten more years of innovating and delivering delicious meals!”
Customers can get their Home Chef favorites at Kroger’s Family of Stores, such as:
- Home Chef St. Louis Style BBQ Full Slab Ribs
- Home Chef Fried Chicken
- Home Chef Savory Rotisserie Chicken
- Home Chef Ready to Bake Pepperoni Mozzarella Flatbread
- Home Chef Chicken Street Taco Kit
- Home Chef Panko Ranch Chicken with hot honey butter Meal Kit
- Home Chef Heat and Eat Lasagna
- Home Chef Bacon Wrapped Jalapenos Stuffed with Cream Cheese and More.
This year alone, Home Chef has innovated a slew of new products for its customers ordering meal solutions online. These new offerings include a dedicated Family Menu for larger households that prioritize value and convenience, expanded vegetarian recipes and new microwaveable Lunch options as part of Home Chef’s “Extras,” ready in just minutes and now available to order nationwide.
About the Author: Christopher Durham
