The Velocity Conference + Expo 2025: Your Front Row Seat to the Future of Private Brands

Excitement is building as we prepare for the Velocity Institute Conference + Expo 2025, happening May 13-15, 2025, at the breathtaking Mint Museum Uptown in Charlotte, NC. This premier event is where innovation meets collaboration, bringing together the leaders, visionaries, and disruptors shaping the world of Retailer-owned Brands and private brands.

World-Class Keynotes That Inspire

This year’s keynote lineup is nothing short of extraordinary. Get ready to hear from world-class retail executives leading the charge in private brands, visionary thought leaders redefining what’s possible, and industry challengers daring to disrupt the status quo.

Each keynote is designed to spark ideas, ignite conversations, and equip you with actionable insights to drive your business forward.

What Makes Velocity 2025 Unmissable?

Velocity 2025 is more than a conference—it’s a movement toward the future of private brands. Here’s what you’ll experience:

  • Dynamic Keynotes & Panels: Learn from industry trailblazers who are reshaping the private brand landscape.
  • Exclusive Networking Opportunities: Meet the executives and partners who can transform your business.
  • Innovation Expo: Explore cutting-edge solutions designed to fuel growth and creativity.
  • The Vertex Awards Celebration: Celebrate excellence in private brand design with the global community.

The Leaders You Need to Hear From

The Velocity stage will feature:

  • Senior executives from top retailers driving the success of Retailer-owned Brands.
  • Innovative thought leaders challenging traditional models and introducing bold strategies.
  • Industry disruptors who are rewriting the rules of private branding.

This is your chance to learn from those shaping the future of private brands—don’t miss it.

Secure Your Spot Today

  • Tickets are on sale now—reserve your seat before they’re gone!
  • Discover sponsorship opportunities to maximize your impact and visibility. Email to learn more [email protected]
  • Be part of the conversations that will define the future of the industry.

Be Bold. Be Inspired. Be There.

The Velocity Conference + Expo 2025 is your opportunity to connect, collaborate, and create a brighter future for private brands. Join us in Charlotte and see firsthand how the leaders and innovators of today are shaping the industry of tomorrow.

Let’s lead the way—together.

By Published On: January 21st, 2025

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY CONFERENCE
+ EXPO 2025

MAY 13-15
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION AMERICAS

MAY 14
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION EUROPE

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY SUSTAINABILITY FUTURE FORUM

OCTOBER 2025
A GLOBAL VIRTUAL EVENT

VELOCITY
BOLD BASH 2025

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY THIS WEEK LIVE!

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