Enter Vertex Today and Put Your Brand on the Global Stage

Happy New Year. Let 2026 Be the Year Your Brand Takes the Stage.

A new year brings new ambition, new ideas, and a new chance to be seen.

If your team created standout Retailer-Owned Brand design this year, now is the moment to put that work on a global stage.

The 2026 Vertex Awards, the world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design, are officially open. Standard rate pricing is live now, and the next price increase is coming soon.

Designers, retailers, manufacturers, and agencies around the world are already submitting their best work. This is your window to save before the final deadline pricing begins.


Save Now at the Standard Rate

Standard Rate
$299 USD
Closes January 16, 2026

Late Rate
$349 USD
Closes January 31, 2026

Once the Standard rate closes, the price increases and does not return. If you are planning to enter, this is your opportunity to save.

Submit now at VertexAwards.org

Why You Should Enter Now

Entering the Vertex Awards is about more than winning. It is about positioning your work where the industry is paying attention.

Every entry is reviewed by award-winning creative directors and senior retail leaders. These are the people shaping the future of Retailer-Owned Brand.

When you enter, you gain:

• Visibility across the global Private Brand community
• Recognition for innovation, strategy, and creative excellence
• A place in the conversation that defines the future of Private Brand design
• The opportunity to celebrate your work on a global stage in 2026

If your design deserves to be seen, this is the moment to act.

The New Vertex Live Arrives in 2026

This year’s awards lead directly into the most ambitious celebration in Vertex history.

In May 2026, Vertex Live brings the entire Retailer-Owned Brand industry together in New York City and Amsterdam for rare executive-level networking with retailers, agencies, manufacturers, and solution partners.

Vertex Live blends immersive content, bold ideas, and inspiring storytelling with an awards experience that feels like TED Talks meeting the Golden Globes. A night built for insight, collaboration, and connection.

Vertex Live tickets go on sale January 2026.

By Published On: January 4th, 2026

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY CONFERENCE
+ EXPO 2025

MAY 13-15
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION AMERICAS

MAY 14
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION EUROPE

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY SUSTAINABILITY FUTURE FORUM

OCTOBER 2025
A GLOBAL VIRTUAL EVENT

VELOCITY
BOLD BASH 2025

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY THIS WEEK LIVE!

WEEKLY PRIVATE
BRAND NEWS