Hosted by Christopher Durham, President, Velocity Institute
Christopher Durham is the president of the Velocity Institute and the co-founder of The Vertex Awards. He is a Retail Brand (private labels, private brands, store brands, own brands) expert and thought leader who built his career at Delhaize-owned Food Lion and Lowe’s Home Improvement. He has consulted with retailers worldwide, including Family Dollar, Petco, Staples, Office Depot, Best Buy, and Metro (Canada).
In 2022 Durham was named a Rethink Retail Top 100 Retail Influencer
Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals, a visual tour of the history of innovation and disruption in private brands.