https://velocityinstitute.org Boldly Retail Owned Brands Wed, 15 Sep 2021 13:58:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2021/08/12/custom-foods-rebrands-to-custom-bakehouse/ Fri, 13 Aug 2021 00:23:12 +0000 https://retailbrandsinstitute.org/?p=80173 Formerly Custom Foods, the “new” Custom Bakehouse name better reflects the 27-year-old company’s focus on its emerging direct-to-consumer lines of mixes that make homemade baking easy for today’s discerning consumer: Marie Callender’s Corn Bread, the newly-expanded Sticky Fingers Bakeries, and the recently launched Shine Bakehouse. The new name also pays homage to the company’s legacy business as a]]>