Europe – Velocity Institute https://velocityinstitute.org Boldly Retail Owned Brands Wed, 15 Sep 2021 13:58:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 New Designs for Coop Sweden Inspired by Fibonacci https://velocityinstitute.org/2021/09/14/new-designs-for-coop-sweden-inspired-by-fibonacci/ Tue, 14 Sep 2021 20:33:12 +0000 https://retailbrandsinstitute.org/?p=82169 With inspiration from the Italian mathematician Fibonacci, design agency Bedow has designed the new packaging design for Coop Sweden’s private brand pasta assortment. By allowing the Fibonacci sequence of numbers to guide the graphic decisions, Coop has been provided with a flexible and distinctive design system that clarifies the pasta range and stands out]]>