https://velocityinstitute.org Boldly Retail Owned Brands Sun, 10 Dec 2023 22:09:59 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2023/12/10/walmart-holiday-swag-from-their-sparkshop-gopuff-aldi-waitrose-vertex-awards/ Sun, 10 Dec 2023 22:09:59 +0000 https://velocityinstitute.org/?p=95510 WATCH NOW! Welcome to Velocity This Week, where we dive into the world of retailer-owned brand news and provide you with insights and opinions. I'm Christopher Durham, the president of the Velocity Institute, and today, we'll discuss some of the most significant trends in the industry. From collaborations between major retailers and]]> https://velocityinstitute.org/2022/10/04/gopuff-launches-new-health-and-wellness-brand-goodnow/ Tue, 04 Oct 2022 23:55:35 +0000 https://velocityinstitute.org/?p=90035 Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel]]> https://velocityinstitute.org/2022/08/01/gopuff-expands-basically/ Mon, 01 Aug 2022 19:06:33 +0000 https://velocityinstitute.org/?p=88859 Gopuff, the fast-growing rapid delivery retailer launched its first (Retail Brand) private brand program in 2022, aptly called ‘Basically’, which includes everything from bottled water to batteries. Basically, whatever you need – they have it. The Basically brand architecture is very clever. Colorful geometric patterning lays the groundwork for this capable and refreshing new brand.]]>