kantar – Velocity Institute https://velocityinstitute.org Boldly Retail Owned Brands Tue, 11 Jul 2023 23:20:37 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 22% Of Global Grocery Spend is Private Brand https://velocityinstitute.org/2023/07/11/22-of-global-grocery-spend-is-private-brand/ Tue, 11 Jul 2023 23:20:37 +0000 https://velocityinstitute.org/?p=94355 According to Kantar's Global Omnichannel Report private brand is surging ahead of brands. The CPG industry is, as ever, evolving. This time, the movement is a noticeable swing towards Retailer-owned Brands or, as Kantar continues to call them, private labels. It’s not that manufacturer brands haven’t also grown, but it has been a humble increase]]>