https://velocityinstitute.org Boldly Retail Owned Brands Thu, 30 Jun 2022 19:50:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2022/06/30/massmart-acquires-appliance-brand-eiger/ Thu, 30 Jun 2022 15:00:51 +0000 https://velocityinstitute.org/?p=88521 South African retailer Massmart has acquired appliance brand Eiger, as part of its move expand its Retail Brand (private brand) portfolio. Eiger appliances are now available in-store and online at Makro, Game and Builders stores. While the brand has been available at a number of other retailers up until this point, the acquisition will]]>