Chewy – Director, Brand Management
MPB Careers: Chewy – Director, Brand Management
About Chewy
Chewy is revolutionizing the pet industry as one of the fastest-growing e-commerce retailer of all time. We offer a convenient way to shop for pet supplies within a highly personalized experience that’s fueled by superior customer care. Headquartered in South Florida and Boston, our team of over 11,000 members-dispersed across our customer service centers, corporate offices and fulfillment centers-dedicate themselves to delivering pet happiness nationwide. Whether it’s our easy-to-use website, great selection of high-quality products, competitive pricing, speedy deliveries, or award-winning 24/7 customer service, we aim to wow our customers in all aspects of our company. Chewy’s environment is dynamic and faster than anything you’ve ever experienced, built for leaders who thrive on delivering results. We believe in leadership, accountability, relentlessness, and creativity. We work hard with a dogged determination, but we have fun, too-that’s not hard to do when we have our favorite four-legged friends by our side.
Our Opportunity:
Chewy is looking for a consumer-centric, data-driven Director, Brand Management to lead our Private Brands’ strategy, marketing campaign development and GTM execution at our Dania Beach, FL headquarters. With storytelling, strategic insights and data acumen, this role will actively shape and express each of our private brand’s identities and tone of voice while building each brand with its respective target audience by improving performance throughout the purchase funnel.
What You’ll Do:
- Collaborate with Chewy brand marketing teams (media planning, PR, Digital, Social etc.) to drive private brand customer acquisition and retention
- Drive Private Brands customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all traffic channels
- Design and execute marketing experiment frameworks (paid and owned), analyze results, and implement scalable campaigns
- Identify scalable product technology opportunities to improve Private Brands marketing effectiveness and efficiency
- Partner with cross-functional Private Brands business team to translate brand and product strategy into integrated marketing plans, tactics and customer experience
- Build processes to ensure smooth execution across functions within Private Brands and Chewy brand marketing
- Propose and implement customer experience improvements by using customer data
- Develop, manage and grow Private Brand equities
- Partner with Design team and Chewy studios to bring new products to life via compelling package design, content development and marketing communications development
- Lead and mentor Private Label Marketing team
What You’ll Need:
- 7+ years of packaged goods digital marketing and/or e-commerce category marketing experience, ideally in corporate and startup environments
- Adept at working in a cross-functional, matrixed organization
- Comfortable in a fast paced, self-starter environment
- Willingness to roll up sleeves and get things done
- Advanced analytical tools (e.g., Excel) experience
- Ability to develop metrics, analyze data quantitatively and identify opportunities and solve problems
- Fluent in design, data, and technology
- Bachelors degree, MBA preferred
- Position may require travel
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].
To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: Chewy Privacy Policy (https://www.chewy.com/app/content/privacy).
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