ID: 2020-23248
Category: Product Development
Location: US-NJ-Secaucus

Overview

We seek a Director, Private Brands, Sports Nutrition, VMS (Vitamins, Minerals, Supplements) who will leverage specific industry experience within the health & wellness space to develop & manage a portfolio of private label products that drives brand loyalty and increases profitability.

Responsibilities

• Drive, manage and lead multiple projects and processes, ensuring successful new product launches, on time and within budget
• Set clear goals and deadlines, fostering collaboration and maintaining communication between cross-functional teams
• Bring innovative supplements, active nutrition, sports nutrition, and beauty products to the market.
• Contribute to brand strategy within the portfolio based on trend and customer needs
• Ensure brand strategy is translated into packaging, marketing, and merchandising tactics, working collaboratively with Marketing, Manufacturing, Merchandising, and outside agency partners as necessary
• Recognize white space opportunities within sports nutrition, vitamin, mineral, supplement area, and product assortment gaps.
• Use data analytics to identify business needs, look for customer trends, and drive growth.
• Own, develop, and maximize relationships with co-manufacturers, and ensure delivery of finished goods.
• Lead and manage a collaborative and innovative product development team
• Work with the executive team to drive new product development and manage the existing portfolio of products.

Educate and communicate cross-functional teams within and outside of Private Brands

• Private Brand vision, mission, strategies
• New Launches and innovations

Qualifications

Education/Certification:

• Bachelor’s degree preferred or equivalent combination of intellectual instruction and work experience in brand management in a retail environment.

Required Knowledge:

• Strong sports nutrition, vitamin, mineral, and supplement product knowledge
• Product creation, development, and commercialization
• Proven ability to develop and execute strategic initiatives
• Proven project management experience ensuring new products launch on time
• Must understand and have broad-scope experience interacting with co-manufacturers
• Proven ability to identify whitespace opportunity and new growth platforms
• Financial and analytic acumen with budget responsibility
• Diverse team building and team leadership experience
• Brand building, marketing, and brand management expertise
• Consumer targeting and insight mining
• Manage Private Brand portfolios

Experience required:

• 8+ years of retailer or manufacturer experience in brand management and product development
• 5+ years’ experience in sports nutrition, vitamin, mineral, and supplement industry
• 5+ years working in partnership with co-manufacturers
• Minimum 2-5 years of cross-functional team management experience