The Vitamin Shoppe: Senior Brand Manager, Private Brands

ID: 2022-28343
Category: Merchandising
Location: US-NJ-Secaucus

Overview

The Vitamin Shoppe is looking a Senior Brand Manager (SBM), Private Brands, who will play an important role in our company’s mission to support our customers on their personal journey to lifelong wellness. Your love and passion for the Nutraceutical industry will drive new, exciting, and disruptive innovation for our Private Brands which you will nurture from concept to launch and champion across multiple critical departments company-wide.

You are a strategic thinker, analyst, and calculated risk-taker. You are not afraid to swing and miss and will find ways to make things happen rather than finding reasons not to make them happen. You love pushing boundaries and strive for the continual improvement of the industry. You have a passion for ingredients, how they impact the body and find creative ways to bring ideas to life, so they resonate with the consumer and our health enthusiasts.

Our Private Brands are of the utmost importance to us, so you will be part of an aggressive growth strategy and prestigious department on a mission to provide consumers with the world’s finest products and best in class solutions.

The SBM is responsible for conceiving and commercializing branded solutions that cater to our customer needs, meet our brand guardrails, and grow our brands to plan. The SBM will manage a portfolio of brands across multiple categories and will be measured on both strategic and economic goals.

Responsibilities

Lead the brand-building processes and ensure the PB Team’s efforts are aligned with our portfolio strategy

• Create and champion brand-strategy and brand building efforts for assigned brands
• Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs
• Perform category reviews to analyze sales, penetration, profitability, margin as well as identify new product opportunities and implement any appropriate action plans to meet corporate objectives
• Support the following department teams to ensure the success of Private Brands: innovation, product development, merchandising, manufacturing, purchasing, marketing, education, regulatory, commercialization, customer service, field team
• Meet with raw material suppliers to identify new ingredient opportunities and technologies
• Help create and implement sku positioning strategy, label copy and design
• Work with agency partners, or in-house team to ensure marketing strategy, communication strategy and execution are aligned with brand strategy
• Develop brand equity and ensure that products meet brand guardrails and strategy
• Deliver against sales plan and budget

Other Functions:

• Limited out of town travel required for trade shows and corporate conference

Qualifications

Education/Certification:

• Bachelor’s Degree

Required Knowledge:

• Supplement industry knowledge including brands and ingredients

Experience required:

• 3+ years of experience designing nutritional supplements

Skill and Ability:

• Positive attitude, self-motivated with critical attention to detail, deadlines, and reporting
• Ability to influence, develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (analysis, interpretation, & reasoning)
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Excellent written and oral communication skills. Proficient in MS office software

Equal Opportunity Policy
The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.