The Home Depot: Senior Manager, Packaging – Private Label

CATEGORY: Marketing
TYPE: Corporate
JOB ID: 160097


Position Purpose:
Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor Best in Class Packaging team to produce packaging from concept to production that connects with target consumers and meets merchandising/marketing goals and objectives.

Ensure the team adheres to Brand Standards for all Private Brands, developing packaging to support and create a holistic customer experience. Partner with and develop strong relationships with cross-functional teams to maintain brand standards and consistent customer experiences, Merchants, Brand Marketing, CI, Visual Merchandising, Creative Services and Production support agency.

Provide relevant packaging industry direction, competitive oversight and leading edge design. Evolve programs pro-actively as needed.

Major Tasks, Responsibilities & Key Accountabilities:

  • 40%- Provide leadership, strategy, brand design perspective and direction for interconnected private brand retail experience.
  • 20%- Drive and manage new business initiatives and objectives to support Private brand growth.
  • 20%- Interface with Brand Marketing and Merchandising to maintain an understanding for relevant packaging needs by department and category to support a holistic customer experience, business goals and maintain brand standards/positioning.
  • 20%- Project and Budget management, setting priorities to ensure timelines are met

Nature and Scope:

  • This position reports to a Sr. Director National Creative.
  • This role has 5+ direct reports.

Environmental Job Requirements:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.


Standard Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
10 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Microsoft Office/ Outlook and/or MAC proficient.
  • Innovative thought leadership
  • Strategic Thinking
  • Detail orientated
  • Project Management
  • People Management
  • Analytical
  • Budget and timeline management
  • Management of Cross- Functional Teams
  • Effective Written and Verbal Communication and conflict resolution
  • Understanding of business principles, retail and consumer packaging trends

Knowledge, Skills, Abilities and Competencies:

  • Strong leadership and communication skills
  • Strong negotiation and presentation skills
  • Strong organizational and time-management skills Ability to handle multiple priorities
  • Agency/consultant experience
  • Retail or home improvement industry experience

JOB LOCATION: 2455 Paces Ferry Rd. SE, Atlanta, GA

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By Published On: February 15th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.