The Home Depot: Senior Director – Brand Management and Marketing

The Home Depot: Senior Director – Brand Management and Marketing

POSITION PURPOSE

The Senior Director will drive the overall brand management and marketing direction and strategy within The Home Depot’s Private Brand portfolio. The Senior Director will lead private brand development and execution from concept through launch including brand governance, creative packaging development, online experience, in-store creative, and marketing campaigns ensuring consistent execution of brand standards through the entire customer journey. The Senior Director will also provide industry trends and design inspirations to help product development and merchandising teams to make informed decisions. The Senior Director will collaborate with cross-functional teams including Product Development, Merchandising, Marketing, and Online to create the Brand experiences for our customers. This role will lead, manage and develop the trend and design team, the brand management team, and the creative packaging team so that effective growth strategies are implemented across their Brands.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

40% Brand Management and Marketing

  • The Senior Director leads the brand and marketing strategy helping to formulate the overall strategy to drive awareness and sales of key Brands and new product launches.
  • Responsible for marketing budget management across categories and channels. Develops annual and quarterly plans.
  • Interprets and reports-out on key measurement KPI’s including incremental sales lift and Return On Ad Spend
  • Partners with Strategic Marketing to develop audience strategies to inform marketing and product development.
  • Implements process improvement tools and techniques to improve team efficiency.

20% Private Label Packaging

  • Lead the team that will be responsible for the design direction and execution of all private label packaging.
  • Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiencies
  • Develop and mentor Best in Class packaging team to produce packaging from concept to production that connects with target consumers and meet merchandising / marketing goals and objectives

20% Online

  • Partners with customer experience teams to enhance online presence at an item level to improve conversion, drive online traffic, and grow sales.
  • Understands customer behavior online, building strategic plans in support of The Home Depot’s Interconnected strategy, partnering with cross-functional groups (i.e., Merchandising, Digital Marketing, Product Management, User Experience) to identify opportunities that will optimize effectiveness leading to improved online customer experience and brand growth.

20% Trend & Design, Brand & Customer

  • Leads consistent execution of Brand standards through all consumer touch points: trend and design, brand strategy, product requirements, communication guidelines, packaging standards, and online. Leads cross-functional teams to implement these plans across the business.
  • Develops and applies learnings from consumer insights to support business growth.
  • Identifies and partners with cross-functional partners on new growth strategies and brand vitality.
  • Research overall trends in the industry. Consider factors influencing home fashions such as cost, selection of materials, production methods, new technology, safety, fashion trends, and business strategy.
  • Develop an understanding of strong, balanced assortments in alignment with portfolio strategy. Provide trend direction in all categories.

NATURE AND SCOPE

  • Position reports to Senior Vice President, Merchandising
  • 3 direct reports

ENVIRONMENTAL JOB REQUIREMENTS

Environment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel: Typically requires overnight travel less than 10% of the time.

MINIMUM QUALIFICATIONS

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Education Required:
    Bachelor’s degree in marketing, advertising, or a business-related field, and/or master’s degree in business / technical field.
  • Years of Relevant Work Experience: 10 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Preferred Qualifications:

  • Excellent presentation, organization and project management skills
  • Experience managing projects and working with cross-functional stakeholders
  • A collaborative mindset and the ability to work across multiple stakeholders
  • Excellent written and verbal communication skills
  • Experience working with SharePoint, Excel, PowerPoint, and project management tools: Workfront, Smartsheets
  • Ability to manage deadlines & milestones across multiple simultaneous projects
  • A data-driven mindset and ability to leverage analysis to make business recommendations

Knowledge, Skills, Abilities and Competencies:

  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Manages Conflict

JOB LOCATION: 2455 Paces Ferry Rd. SE, Atlanta, GA
CATEGORY: Supply Chain
TYPE: Corporate
JOB ID: 160762

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By Published On: April 17th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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