Target: Product, Packaging and Brand Insights Director – Owned Brand Essentials, Beauty and Hardlines

About us:

Target is an iconic brand, a Fortune 50 company, and one of America’s leading retailers.

At the heart of one of the world’s best-loved and most recognizable brands is an impeccable Owned Brand Product Design and Management organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for delighting our guests. We concept, develop, make and deliver great new products that Target guests expect and deserve. We are uber-savvy trend, style, and market experts who stay ahead of the curve, proactively identifying our market’s needs and exceeding them. Join one of our dynamic and inventive teams to influence the style, performance, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect, whether on health and personal care, beauty, household essentials, electronics, sporting goods, toys and pets categories. Here, you’ll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests wherever and whenever they love to shop.

As a Product + Packaging and Brand Insights Director, you will lead a team of quantitative, qualitative, and sensory researchers accountable for product, packaging and brand insights driving our Essentials, Beauty and Hardlines businesses to reach their near term and long-range goals.  You will also support insights discovery needs for our Owned Brand innovation practice.

Team Leadership

  • Creates a healthy work environment, prioritizing the cultivation and support of a diverse and inclusive team

  • Provides clear and timely communication to their team; keeps team connected to enterprise strategies and priorities.

  • Builds trust amongst their Owned Brand Insights peers, team, and Roundtable partners

  • Collaborates with internal business partners to create, prioritize, and align on strategic decisions and insights projects pipeline

  • Develops team and self; provides experiences and stretch assignments to each team member – ensuring alignment to professional goals, aspirations, and passions.

  • Is a positive voice for Target and for change while modeling empathy and vulnerability as a leader

  • Effectively manages resources (people, time, money) to the business with a bias for equity, urgency, and excellence.  Collaborates with peers to pool resources and try new approaches

  • Capitalizes on opportunities to increase speed, agility, efficiency, and innovation

Subject Matter Leadership

  • Creates and communicates a clear, bold insights vision aligned to business and enterprise priorities; holds team accountable for delivering that vision.

  • Builds routines and approaches to enable successful integration and activation of insights by the product design, packaging, and brand teams.

  • Partners with insights peers and leaders across the enterprise to ensure that Owned Brand Product, Packaging, and Brand Insights is best positioned to support E&B/HL, OB, and Enterprise outcomes

  • Develops best practices and methodologies around core qualitative, quantitative, and sensory research competencies, including ensuring competitiveness within the CPG insights industry

  • Actively engaged in key enterprise and pyramid strategies as the E&B/HL Insights representative

  • Leads the translation of enterprise, brand, and business strategies to actionable E&B/HL Insights deliverables with clear plans that are communicated across the team and built into the project and team routines

  • Establishes clear objectives that drive progress and set goals to stretch the team

  • Models a guest-centric insights approach

  • Has an acute understanding of the E&B/HL market (all channels and guests)

  • Builds business, market, and insights acumen of the team

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.

About You

  • B.S/B.A. in Engineering/Sensory Science, Marketing/Market Research, Psychology, Anthropology, Statistics, or related field

  • Minimum 10+ years experience in qualitative, quantitative, or sensory research or related field

  • Demonstrated ability to build and lead a cohesive team

  • Demonstrated success in delivering actionable insights with business and guest impact

  • Knowledge of the CPG industry and the ability to identify, define and deliver insights fueling business growth and guest love

  • Demonstrated leadership expertise in applying innovation approach, and strategy, and incorporating them into a product development environment

  • Solid understanding of brand management and product/packaging development for CPG industry

  • Demonstrated ability to lead broad-based collaborative teams

  • A growth-oriented, learning mindset, and the ability to inspire others to seek and embrace change.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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By Published On: April 25th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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