Whole Foods: Senior Designer, Package Design
Austin, TX 78703

Full Job Description

We’re searching for a Senior Packaging Designer to join our Amazon Fresh creative team. As the Senior Package Designer, you will report to the Creative Director, Package Design and play a key role in the design exploration of Amazon Fresh’s portfolio of private brands, from the rebranding of entire portfolio lines to categories within each.

You are a prolific designer that others on the team aspire to for both your hard skills and teamwork. You are strategic and understand the needs for brand differentiation and category breaks. No task is too large or small for you. While the Packaging Designers do not report to you, you are passionate about mentoring them with your talent and seeing them flourish.

This role is based in Austin TX, within the Whole Foods Market corporate offices. We are a people-first company and big egos don’t work out here. We thrive on collaboration and have a laid-back, hard-working culture that thrives on having self-responsibility and earning trust. We fuel up on snacks. Lots of snacks.


  • Key role in design exploration of brand concepts, continuing to develop the system across multiple categories
  • Leverages experience and consumer insights to establish and define cohesive design systems that can compete in multiple categories
  • Ensures maintenance of brand standards by reviewing and approving all package design concepts, illustrations and photography
  • Leverages in-depth understanding of inherent package printing challenges, to collaborate with internal cross-functional teams and external printers, problem solving to achieve the optimal results without compromising designs
  • Ensures proper maintenance and archiving of package mechanicals and assets.


  • Thorough understanding of package design, including various substrates in the food retail space
  • Expertise in merchandising and how design impacts breakthrough and shoppability
  • Able to impart focus by developing clear goals and priorities
  • Ability to juggle multiple projects while maintaining a clear sense of priorities
  • Serves as a trusted advisor from a creative/design perspective
  • Collaborates with task/project stakeholders to identify, evaluate, and resolve emerging and anticipated issues


  • 4+ years relevant experience OR equivalent combination of education and relevant experience
  • This is a full-time, salaried position based in Austin, Texas

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.


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By Published On: October 14th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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