Daymon: Brand Strategy Manager, Private Labe

Summary

Hybrid position based in Stamford, CT area; relocation not provided

The Brand Strategy Manager will support the development of brand and marketing strategies and program initiatives to position the Company as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our retailer partners, helping to build brands that resonate with shoppers and driving profitable sales. This is a position for an established marketer/strategist who has experience developing effective relationships within client organizations.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Brand Strategy Manager will support the development of brand and marketing strategies and program initiatives to position the Company as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our retailer partners, helping to build brands that resonate with shoppers and driving profitable sales. This is a position for an established marketer/strategist who has experience developing effective relationships within client organizations.

Essential Job Duties and Responsibilities

  • Support strategy team, field marketing teams and business leads in the development of proprietary portfolio/brand strategies and marketing programs that drive our customers’ businesses
  • Support strategic planning process at key customers and provide guidance on short/mid/long-term plans
  • Collaborate with manager and account lead to identify and solve business issues
  • Work cross-functionally to interpret data, research and trends that impact the brand and/or marketing strategy and develop actionable insights relevant to our customer’s business
  • Engage directly with customers and business partners to develop meaningful relationships and build plans to improve engagement with key accounts
  • Work independently with senior leadership at Daymon and customers to apply brand and marketing expertise to private brand business growth

Supervisory Responsibilities

Direct Reports

  • This position does not have supervisory responsibilities for direct reports

Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

  • Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
  • Travis up to 40%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level:

  • (Required): Bachelor’s Degree or equivalent experience
  • (Preferred): Master’s Degree or equivalent experience

Field of Study/Area of Experience:

3-5 Years of experience in a field such as consulting, business strategy, brand strategy, brand management, or planning; experience in the food or grocery industry strongly preferred (not required)

Skills, Knowledge and Abilities

  • Problem solver with the ability to push others to think differently, attack issues from multiple angles, and lead/manage through ambiguity
  • Project leader who can work autonomously and cross-functionally throughout the organization and motivate others
  • Strategic thinker with demonstrated ability in translating information into insights, strategy, recommendations, and results
  • Excellent communicator with strong oral, written and presentation skills with the capability to present to various levels of an organization
  • Ability to influence without authority, listen carefully and ask questions to understand needs and expectations, and flex to various styles and personalities
  • Self-starter with a positive attitude who consistently delivers projects with excellence
  • Highly proficient user of Microsoft PowerPoint, Word and Excel

Environmental & Physical Requirements

Office / Sedentary Requirements: Work is performed primarily in an office environment.

Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

  • City: Stamford
  • State/Province: CT
  • Postal Code: 06902
  • Country: US
  • Requisition ID: 2022-425958
  • Position Type: Full Time
  • Category: Business Development

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By Published On: December 19th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.