Lowes Foods / MDI – Director of Private Brands

MPB Careers: MDI – Director of Private Brands

Job Locations: US-NC-Hickory
Requisition ID: 2020-54701
# of Openings: 1
Category: Marketing
Company: MDI
Position Type: Regular Full-Time

Overview

  • Responsible for Private Brands at MDI including Broker management, Brand management, Department coordination, DSD, Funding management, pricing, promotion, product assortment, and placement.
  • Accountable for budgeted sales and gross profit. Develops programs that position us to win in the marketplace.

Salary: Level 15

Responsibilities

  • Coordinates with VP’s of Merchandising and Procurement at MDI to determine strategy, roles, and targets by category that roll up to achieve total department sales and profitability.
  • Considers how the implementation of the plan at retail affects the total yield of the categories.
  • Establishes and achieves proper product variety to exceed customer expectations.
  • Reviews and gives final approval on all new items, discontinued items & plan-o-grams.
  • Coordinates with Heads of Retail Services at MDI to schedule sets resets, and roll-outs for all private brands.
  • Monitors results to minimize out of stocks and markdowns.
  • Responsible and accountable for total P&L for Private Brands at MDI to include Food Club, IGA, That’s Smart, Morning Fresh Farms, Simply Done, Topcare, Full Circle, Cravn Flavor, etc.
  • Working with the Heads of Retail Services, Pricing Managers, and the Ad groups at MDI, establishes and maintains competitive private label retail pricing strategies including compare and save program.
  • Responsible for all Private Brand Vendor funding management.
  • Ensures effective training and development of the category managers and assistants, in addition to store personnel.
  • Ensures that the department stays current or ahead of consumer demand and remains progressive and state-of-the-art.
  • Visits our stores and the competition on a regular basis to keep in touch with the market.
  • Includes regular visits to Wal-Mart Supercenters and other non-traditional competition.
  • Responsible for management of all Private Label Brokers at retail and headquarters.
  • Accountable for total private label sales and market penetration including cross-department coordination of grocery, dairy, frozen, meat, produce, HBC/GM milk, and bread.
  • In cooperation with appropriate VPs at MDI, establishes promotional private label calendars for all private label users.

Qualifications

  • The incumbent should possess the knowledge and skills generally associated with a Bachelor’s Degree
  • 7-10 years of progressively increasing experience in the areas of store management, merchandising, purchasing, and grocery product knowledge.

Dimensions:

  • Impacts $180 million annual sales at MDI
  • Responsible for approximately $18 million annual gross profit.
  • Supervises 1 manager and 1 associate manager as well as the Private Brand Broker team.
  • Supports 450+ stores.

Direction/Responsibility:

  • Reports to the Vice President of Center Store Procurement, Private Brands & Export
  • The incumbent has latitude in selecting products, establishing department standards, and developing specific merchandising programs.
  • The incumbent develops specific merchandising programs supportive and consistent with the merchandising program developed by his/her supervisor and respective VPs at MDI.

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