https://velocityinstitute.org Boldly Retail Owned Brands Thu, 01 Sep 2022 19:18:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2022/09/01/ahold-delhaize-peapod-digital-labs-selects-private-brand-incubator-participants/ Thu, 01 Sep 2022 19:18:52 +0000 https://velocityinstitute.org/?p=89445 Ahold Delhaze USA-owned Peapod Digital Labs announced this week the first cohort of participants in the retailer’s Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Retail Brand (private Brand) portfolio. The Incubator is designed to develop new, exceptional quality, private-labeled products in partnership with certified, diverse-owned suppliers. The following brands as participants in]]> https://velocityinstitute.org/2022/08/30/design2022-on-demand-ahold-delhaize-giant-eagle-discuss-design/ Tue, 30 Aug 2022 20:55:10 +0000 https://velocityinstitute.org/?p=89354 On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the]]> https://velocityinstitute.org/2022/08/14/ahold-delhaize-looks-to-private-brand-to-help-shoppers/ Mon, 15 Aug 2022 00:37:00 +0000 https://velocityinstitute.org/?p=89053 As the economy continues to be a challenge shoppers are consumers looking for better values, multinational grocer Ahold Delhaize — parent of Food Lion, Albert Heijn, Giant, Stop & Shop and more — is stocking up on lower-priced products for cost-conscious shoppers. Frans Muller, the retailer’s president and CEO, spoke to these efforts in a]]>