https://velocityinstitute.org Boldly Retail Owned Brands Wed, 14 Feb 2024 22:32:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2024/02/14/retailer-owned-brands-can-be-little-luxuries-too/ Wed, 14 Feb 2024 22:32:18 +0000 https://velocityinstitute.org/?p=96100 Over the past year, as global events, weather catastrophes and economic volatility have unsettled consumers, they have increasingly turned to more modestly priced “little luxuries” for comfort and a reward. Younger generations, especially Millennials and Gen Z, are taking the lead, looking for ways to treat themselves without spending a lot, even if it’s]]> https://velocityinstitute.org/2024/02/04/shaping-2024-key-private-brand-trends-unveiled/ Sun, 04 Feb 2024 15:27:29 +0000 https://velocityinstitute.org/?p=95986 Entering the transformative landscape of 2024, the marketing dynamics for retail and e-commerce are undergoing significant shifts. Retailer-owned Brands (private brands), strategically positioned, are poised to be pivotal players in defining this evolving terrain. Navigating through technological advancements and dynamic shifts in consumer behavior, marketers must have the foresight to anticipate and seamlessly integrate]]>