https://velocityinstitute.org Boldly Retail Owned Brands Wed, 22 Mar 2023 20:54:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2023/03/22/australian-grocer-coles-launches-joyful/ Wed, 22 Mar 2023 20:54:00 +0000 https://velocityinstitute.org/?p=92839 Australian supermarket chain Coles has introduced a new range of low-sugar nutritional Retail-owned Brand (private brand) snacks called ‘Coles Joyful’. The new brand was created. by Vertex Award-winning design and branding agency Hulsbosch. Based on projected strong market growth in health products, a strategic category, and a market review combined with consumer insights, ‘Coles]]> https://velocityinstitute.org/2022/03/10/coles-sunset-series-vegan-private-brand-chocolate/ Thu, 10 Mar 2022 21:19:46 +0000 https://velocityinstitute.org/?p=86400 Like supermarkets worldwide, Australian grocer and Vertex Award winner Coles has seen growth in “better for you” healthy food. Embracing the trend, Coles created a Retail Brand (private brand) vegan chocolate bar range that is both indulgent and healthier. The design for the new vegan chocolate bars takes inspiration from nature, from wild waters to]]> https://velocityinstitute.org/2020/11/05/coles-playfully-reinvents-candy-packaging/ Fri, 06 Nov 2020 01:16:23 +0000 https://myprivatebrand.com/?p=74739 [et_pb_section fb_built="1" _builder_version="4.6.6" _module_preset="default"][et_pb_row _builder_version="4.6.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.6" _module_preset="default"][et_pb_text _builder_version="4.6.6" _module_preset="default"]Private Brands now account for almost one in five packaged products in Australian supermarkets. Critical to grocer Coles success was the reinvention of its private brand candy range with a packaging redesign and repositioning to elevate its lollipop and licorice range. The work created by]]>