https://velocityinstitute.org Boldly Retail Owned Brands Tue, 31 Oct 2023 14:00:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://velocityinstitute.org/2023/10/30/publix-celebrate-the-holidays-sprouts-aldi-awg-walmart-news/ Mon, 30 Oct 2023 23:33:10 +0000 https://velocityinstitute.org/?p=95339 WATCH NOW! Welcome to Velocity This Week, your weekly update on the latest news and insights in the world of retailer-owned brands. I'm Christopher Durham, and in this episode, we'll dive into some exciting developments in the private brand industry. From Sprouts Farmers Market's new holiday range to Aldi's Advent and Holiday calendars and Walmart's]]> https://velocityinstitute.org/2023/07/16/publix-summer-never-gets-old/ Sun, 16 Jul 2023 18:49:45 +0000 https://velocityinstitute.org/?p=94412 To celebrate summer Lakeland, Florida-based grocer Publix has released the new TV commercial “Summer never gets old.” The new ad, of course, features their iconic Publix-owned Brand products. In the YouTube posting, the Retailer describes the creative: “Whether you're reliving your favorite summer memories or making new ones, Publix is here to help]]> https://velocityinstitute.org/2022/08/18/go-back-to-school-with-publix/ Thu, 18 Aug 2022 22:00:09 +0000 https://velocityinstitute.org/?p=89114 This year's the Back to School commercial from Florida based grocer Publix once again features the retailer's iconic Private Brand. The product placement is a master class in committing to private brand and integrating it into marketing.]]>