Celebrating the 10th anniversary of its Family Program, IKEA USA has collaborated with agency Ogilvy to create the limited edition HUVUDROLL private brand scented candle that smells like its famous private brand Swedish meatballs. The candle is launched as part of the IKEA’s Store in a Box gift package sweepstake, available to Family Program members.
Hy-Vee has partnered with PLB Sports and Entertainment and “Field of Dreams” star Dwier Brown to create a limited-edition private brand cereal called Field of Dreams Corn Flakes. The cereal is now available in select Hy-Vee stores across the Midwest. Field of Dreams Corn Flakes was created to commemorate the upcoming Field of Dreams
RBI TALKS with Leo Nucera of Agritalia Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my
Late last week meal kit retailer Hello Fresh announced the launch of HelloFresh Market, an online store offering customers a range of add-ons, from quick meals to pantry essentials. The Market gives customers a convenient way to get breakfast options, ready-to-heat meals or everyday items – such as fresh produce, snacks, desserts, sides, spice blends,
MPB Careers: Walgreens - Associate Manager Owned Brand Commercialization Job Summary Provides support to manager for end-to-end customer-led strategic owned brand new product development process inclusive of product knowledge, financial business case viability, and category collaboration. Tracks and identifies product optimization based on consumer response and performance. This associate manager is expected to demonstrate
The results are in from the annual ALDI Fan Favorites survey. Since 2019, more than 360,000 customers have voted for their top picks from a wide variety of ALDI private brand products. This year's survey featured 10 new categories that capture the growing product selection and reflect how people are shopping for these items.
UK grocer Marks & Spencer's M&S Food is launching a new children’s book to excite and engage young minds through the stories of the Select farmers that make M&S Food special. The publication comes at a time when families are increasingly engaged in conversations about sustainability and how to contribute to a greener world.
What do you get when you infuse earthy green tea with a splash of vibrant pineapple juice and an abundance of invigorating bubbles? You get Trader Joe’s private brand Sparkling Green Tea with Pineapple Juice Beverage. Pleasingly pineapple-y, ultra-fizzy, and subtly sweet, this bold beverage sips like a sparkling summer afternoon. While the complex, verdant
IRI and coffee roaster and private label manufacturer Massimo Zanetti Beverage USA have identified new growth opportunities by utilizing IRI’s COVID-19 resources and expertise as consumer behavior continues to rapidly evolve. Consumer behavior has been volatile since the onset of the COVID-19 pandemic in early 2020, which has required CPG companies to quickly and continuously
Iconic private brand grocer Trader Joe's asked customers to create a shake using five TJ’s private brand ingredients, and to post a photo on Instagram for a chance to win up to $200 in TJ’s Gift Cards. So of course the retailers fans churned out some legen-dairy (and non-dairy) recipes that were far from homogenized,
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