The Velocity Institute is the global industry association committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands)

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail Brands are invited to join the Institute.