Schedule is subject to change.

7:30 -10:00

Grand Ballroom


8:00 – 9:00

Cyprus Room

Breakfast + Networking

9:10 – 9:30

Grand Ballroom

Welcome and the Year Ahead

Christopher Durham


Velocity Institute

Laraine Durham

VP of Events & Marketing

Velocity Institute

9:30 – 10:30

Grand Ballroom

Find Your Healthy

My journey to Sprouts and lessons along the way. Why the Natural Channel is a little different for Private Brands. What the future holds for Sprouts Brand.

Jac Ross

Vice President

10:30 – 11:00

Grand Ballroom

The Rise of Retail-owned Brands: Exploring the Journey from Compromise to Choice

Exploring the evolution of Private Brands, from a compromise choice to a popular and trusted option. We examine the global penetration of Private Brands and the factors that contributed to it. Successes such as quality, branding and loyalty. From best in class examples and industry trends, we’ll explore strategies to help turn compromise into choice.

Gary Orr

Chief Commercial Officer (CCO) & Global Head of ESG


Grand Ballroom

Innovation Expo Networking Break

Explore the Innovation Expo exhibitors and network with industry peers.

Sponsored by

11:30 – 12:00

Grand Ballroom

The Future of Private Brand – Collaboration, Innovation & Manufacturing

Moderated by David Orgel

Bob Himler

VP, Own Brand Development

James Butcher


Erik Gosh

Head of North American Retail

David Orgel

Consultant + Editor

Brent Hoxsey

VP North America

12:00 – 12:30

Grand Ballroom

This Is Who We Serve / Serving Our Patrons Through Private Brands

The Navy Exchange and NEXCOM are more than “just a store.” As a US Navy Command and $3.0B enterprise, we serve our military patrons across the globe with “quality goods, services and stays at a savings.” Our portfolio of private and exclusive brands across Softlines, Hardlines, Convenience and Consumables…and now Food Services and Hospitality are critical to achieving our mission of improving the quality of life for our patrons. We will navigate through our growing portfolio including a sneak peak at our new Family Athletic brand, Navy Pride, and our newest food venture, FLEATERY!

Rich Honiball

EVP, Chief Merchandising & Marketing Officer

12:30 – 1:30

Cyprus Room

Lunch & Networking

sponsored by JPG, Opal BPM & Contrast

1:30 – 2:00

Grand Ballroom

Building Brands, Building Relationships

Moderated by Christopher Durham

Kim Wells

VP, Private Label & Sourcing


Katie Kelly-Landberg

Vice President

Rebecca Hamilton


Jamie Richard


2:00 – 2:30

Grand Ballroom

Can Private Brands Shape Buying Habits?

Inflation has become a significant concern for consumers and retailers alike, particularly in the grocery sector. Rising prices have forced shoppers to adapt their buying habits. In this session, we will explore how private brands are influencing grocery shoppers’ purchasing decisions in the face of inflation.

Additionally, we will delve into key food price indicators and factors that influence grocery shoppers’ decision-making process, including price sensitivity, brand loyalty, and product preferences. We will analyze how inflation impacts these factors and consider how private brands can shape buying habits in response to rising prices.

Doug Baker

VP Industry Relations

2:30 – 3:00

Grand Ballroom

Activating the power of AI for Retail-owned Brands

Kurt Kretten

Global Chief
Creative Officer


Grand Ballroom

Innovation Expo Networking Break

Explore the Innovation Expo exhibitors and network with industry peers.

Sponsored by

3:30 – 4:00

Grand Ballroom

Social Media, Engaging Her!

We will present a look at the scale and scope of social media: TikTok, Instagram, Facebook, Snapchat and its role in marketing and promoting private brands. This will include a conversation with retailers and solution partners about their activities.

Brittany Canaski


Capucine Seadale

Lead Director, Brand & Marketing – Our Brands

Eric Bianco

Director of Brand Marketing, Owned Brands

4:00 – 4:30

Grand Ballroom

DEI: The Catalyst for Creativity sponsored by WISE

Creativity is about people, not processes, and game-changing ideas are unlocked at the intersectionality of diversity and inclusion. In this session, we will discuss how diversity dimensions can inspire innovation from the most unexpected places.



Ingrid Emmons

ExecuInsight Advisory Board Member

4:30 – 5:00

Grand Ballroom

The Evolution of the Albertsons-owned Brands

See how Albertsons is reinvigorating its Own Brands portfolio to delight consumers with modernized brands, unique products, and great value.


VP Own Brands

5:00 – 5:30

Grand Ballroom

10th Anniversary Vertex Awards

See the best of Retail-owned Brand package design as the 2023 winners accept their awards live on the Velocity main stage.

Sponsored by:

5:30 – 7:00

OMNI Rooftop

Winner’s Happy Hour

All conference attendees are invited to join us for networking around Omni Charlotte’s one-of-a-kind rooftop pool deck, restaurant, and bar. Delight in a hand-crafted cocktail, local craft brew, and farm-to-table fare at the Coin Bar. Enjoy live music and networking as all Velocity Conference attendees celebrate this year’s winners in the heart of the “Queen City.”

Sponsored by