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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Mother’s Market Redesigns and Expands its Brand

California-based health food stores Mother’s Market and Kitchen have launched a redesign and expansion of their Retail-owned Brand range of high-quality Natural & Organic products. Founded in 1978 by a group of plant-based loving yoga enthusiasts, this So Cal health foods mecca is dedicated to uplifting wellness within the communities they serve. A calming reprieve

Mother’s Market Redesigns and Expands its Brand2022-11-28T19:46:47-05:00

Take the Private Brand Industry Survey Now! CLOSES MONDAY

We need your opinion for our State of the Private Brand Industry anonymous survey! Closes Monday, November 28 at 5:00 EST Take the Survey The Velocity Institute is conducting our annual State of the Industry­ survey of the private brand industry, and I would appreciate your help in making it as useful as possible.

Take the Private Brand Industry Survey Now! CLOSES MONDAY2022-11-27T20:22:33-05:00

Celebrate the Holidays with Trader Joe’s Boozy Macarons

Not since Dickens’ A Christmas Carol have three spirits had such an impact on the holiday season! Combining the elegantly light and pillowy texture of a Parisian-style macaron with the rich, full flavors of premium rum, French XO brandy, and Cointreau triple sec liqueur, Trader Joe’s Boozy Macarons come from a supplier in France who

Celebrate the Holidays with Trader Joe’s Boozy Macarons2022-11-27T20:01:16-05:00

Tesco Opens Doors to the Give Back Express

As FareShare and the Trussell Trust report they expect to provide food support to more than 1.2 million people in the U.K. this winter, retailer Tesco and its charity partners have launched The Give Back Express - their first ever ‘reverse supermarket’ to help spread Christmas joy and boost donations.Visitors are invited to buy and

Tesco Opens Doors to the Give Back Express2022-11-27T20:00:26-05:00

Save Now With Vertex Awards Early Bird Rate

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022) Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is

Save Now With Vertex Awards Early Bird Rate2022-11-24T21:12:44-05:00

Let Us Renew the Spirit of Thanksgiving

In 1962 President John F Kennedy issued this Thanksgiving proclamation. The grace, leadership and call to action are now more appropriate than ever. Proclamation 3505; Thanksgiving Day 1962Issued November 7, 1962, by the President of the United States Over three centuries ago in Plymouth, on Massachusetts Bay, the Pilgrims established the custom

Let Us Renew the Spirit of Thanksgiving2022-11-23T21:25:07-05:00

Time is Running Out. Take the Industry Survey Now!

Please Complete our State of the Private Brand Industry anonymous survey Closes Monday, November 28 at 5:00 EST Take the Survey The Velocity Institute is conducting our annual State of the Industry­ survey of the private brand industry, and I would appreciate your help in making it as useful as possible. This ANONYMOUS research is

Time is Running Out. Take the Industry Survey Now!2022-11-22T17:53:01-05:00

Aldi Sends Twitter Into A Frenzy

In its most daring campaign yet, earlier this month Aldi UK revealed a brand-new ‘Aldi Originals’ Retail-owned Brand (private brand) range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond. This is not the first time the discount supermarket has dabbled in the

Aldi Sends Twitter Into A Frenzy2022-11-22T17:55:45-05:00

H-E-B launches first-ever Brand Shop

H-E-B superfans can now show their pride for their favorite Texas retailer by donning H-E-B brand-centric gear no matter where they are. With the launch of H-E-B Brand Shop, customers can now get their hands on all kinds of H-E-B branded merchandise from T-shirts, socks, and baby clothes to hats, coffee mugs, shoes, and

H-E-B launches first-ever Brand Shop2022-11-21T19:43:22-05:00

Sobeys, Rite Aid, Daymon & IRI to take the Stage at the Velocity State of the Industry Virtual Summit

REGISTER NOW! Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2022 Virtual Summit December 8, 2022 • 10:00 - 12:00 EST. This 2.5-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels

Sobeys, Rite Aid, Daymon & IRI to take the Stage at the Velocity State of the Industry Virtual Summit2022-11-20T19:49:35-05:00

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