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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Brand Development Takes Spotlight in Day One of Velocity Conference

Speakers at the opening day of the Velocity Conference emphasized the crucial role of brand development in taking Private Brand business to the next level. Retailers from Wakefern Food Corp., Lowe’s Home Improvement and Party City were among those emphasizing the imperative of brand development during presentations to more than 200 attendees at the Charlotte

Brand Development Takes Spotlight in Day One of Velocity Conference2022-05-17T23:43:42-04:00

The Velocity Conference is Here!

The Velocity Conference is Here!This afternoon, Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in

The Velocity Conference is Here!2022-05-15T23:32:34-04:00

Morrison Exec Dalton Philips Appointed CEO Greencore

Greencore a leading manufacturer of convenience foods in the UK, is pleased to announce the appointment of Dalton Philips as Chief Executive Officer and Executive Director. He will join the Group and the Board on 26 September 2022, and replaces Patrick Coveney who left Greencore at the end of March.Dalton joins Greencore from daa plc,

Morrison Exec Dalton Philips Appointed CEO Greencore2022-05-15T16:49:21-04:00

The Velocity Conference Begins Monday!

On Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW!

The Velocity Conference Begins Monday!2022-05-12T19:22:57-04:00

Private Brand Loyalists Now Equals National Brands

In a once-in-a-generation cost-of-living-crisis, Retail Brand (private brand) loyalists (shoppers that buy them over 75% of the time) now equal those of national brands loyalists in all key European markets, according to IRI’s latest report – Private Labels: Hiding in Plain Sight. Around 50% of shoppers switch between both with most now appearing in the

Private Brand Loyalists Now Equals National Brands2022-05-12T19:11:46-04:00

Perrigo Reports 2022 Results and Optimistic Guidance

Perrigo today announced financial results for the first quarter ended April 2, 2022. All comparisons are against the prior year fiscal first quarter, unless otherwise noted. President and CEO, Murray S. Kessler commented, "We delivered another quarter of very strong organic net sales growth as consumer demand driven sales again strengthened sequentially. The categories in

Perrigo Reports 2022 Results and Optimistic Guidance2022-05-12T18:54:05-04:00

Gopuff Introduces Bold Pizza Brand The Mean Tomato

Instant delivery retailer Gopuff, today announced the launch of The Mean Tomato, only at Gopuff, its new pizza-focused private brand and the first expansion of the retailer's freshly prepared food offering since opening Gopuff Kitchen. Customers can now order a quick lunch or midnight meal from The Mean Tomato alongside thousands of other essentials,

Gopuff Introduces Bold Pizza Brand The Mean Tomato2022-05-11T18:56:06-04:00

GNC Collaborates with Girl Scout on Limited Editions

Everyone has a favorite Girl Scout Cookie flavor and with so many options from which to choose such as coconut caramel, chocolate peanut butter, and mint chocolate, there is no shortage of deliciousness. That's why GNC is continuing to partner with Girl Scouts of the USA (GSUSA) to provide new flavor innovations including the

GNC Collaborates with Girl Scout on Limited Editions2022-05-11T20:29:03-04:00

DEADLINE ALERT: Velocity Conference Starts 5.16

REGISTER NOW AND BE A PART OF THE PRIVATE BRAND INDUSTRY EVENT OF THE YEAR.The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY

DEADLINE ALERT: Velocity Conference Starts 5.162022-05-10T20:20:10-04:00

Treehouse Sees Improvement in Q1 2022

TreeHouse Foods today reported net sales of $1.14 billion which increased 7.9% compared to the first quarter of 2021. GAAP earnings (loss) per diluted share from continuing operations of $(0.05) compared to $0.01 for the first quarter of 2021. Adjusted earnings per diluted share from continuing operations1 was $(0.15) in the first quarter of 2022 compared

Treehouse Sees Improvement in Q1 20222022-05-10T19:44:51-04:00

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