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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albert Heijn comes with the ultimate summer outfit

By popular request and for the real fans, Ahold Delhaize's Dutch retailer Albert Heijn is introducing a limited edition Retail Brand (private brand) clothing range. In addition to their daily shopping, customers can now also go to Albert Heijn for a hip summer look. Ideal for a festival, holiday or day at the beach.

Albert Heijn comes with the ultimate summer outfit2022-07-04T20:10:48-04:00

Petco: Brand Manager – Private Brands

Category: CorporateLocation: 10850 Via Frontera, San Diego, CA 92127Schedule: Full_timeCome work at a place where innovation and teamwork come together to support the most exciting missions in the world!Position Purpose:To support the development and execution of Petco Private Brand branding, packaging, and internal communication.  Support category strategies and brand and product positioning to distinguish Petco’s private brand

Petco: Brand Manager – Private Brands2022-07-04T20:09:26-04:00

Register Now for Velocity Institute’s Design 2022 Summit

Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven

Register Now for Velocity Institute’s Design 2022 Summit2022-06-30T16:09:12-04:00

Daymon Promotes Aimee Becker & Jim Griffin

This week Daymon announced key changes to their executive team, with the promotion of Aimee Becker to Executive Vice President of Global Brand Solutions and Jim Griffin to Executive Vice President of Sales, North America. As EVP of Global Brand Solutions, Aimee will build upon her more than 10 years of experience at Daymon, including

Daymon Promotes Aimee Becker & Jim Griffin2022-06-30T14:53:13-04:00

Massmart acquires appliance brand Eiger

South African retailer Massmart has acquired appliance brand Eiger, as part of its move expand its Retail Brand (private brand) portfolio. Eiger appliances are now available in-store and online at Makro, Game and Builders stores. While the brand has been available at a number of other retailers up until this point, the acquisition will

Massmart acquires appliance brand Eiger2022-06-30T15:50:29-04:00

Drinks on us in Minneapolis, Boston and Chicago!

Please join us for three exciting in person Velocity Institute Meetups. These FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together, connect and grow. MINNEAPOLIS Meetup

Drinks on us in Minneapolis, Boston and Chicago!2022-06-29T19:52:43-04:00

Mark Tritton out at Bed Bath & Beyond

  Bed Bath & Beyond today announced significant changes to the Retailer's senior leadership to focus on reversing recent results, addressing supply chain and inventory, and strengthening its balance sheet. Sue Gove, an Independent Director on the Company's Board of Directors and Chair of the Board's Strategy Committee, has been named Interim Chief Executive Officer,

Mark Tritton out at Bed Bath & Beyond2022-06-29T11:36:25-04:00

Spanish Grocer DIA Launches Sustainable Personal Care

Spanish grocer Dia España is committed to sustainable cosmetics with IMAQE Naturals, a new Retail Brand (private brand) of personal care products that include shampoos and exfoliating cleansers), which are made in collaboration with Valquer Laboratories, and prevent the emission of 224 tons of carbon dioxide per year.This union between skincare and nature inspires the

Spanish Grocer DIA Launches Sustainable Personal Care2022-06-28T18:40:50-04:00

Amazon: Senior Designer Private Brand

DESCRIPTION Job summary Join a team of designers, copywriters, print production managers, and brand managers that blend talent, expertise, and customer obsession to create compelling and memorable brands for products that customers love and prefer. The Private Brands Creative Team is an in-house creative center of excellence providing end-to-end brand design and creative support for

Amazon: Senior Designer Private Brand2022-06-28T18:40:21-04:00

Shoppers Take a Fresh Look at Private Brands

This guest post comes from Doug Baker, Vice President, Industry Relations, FMI and Steve Markenson, Director, Research and Insights, FMI What do you know about shoppers’ views on grocery private brands? Consumer attitudes have evolved in the last couple of years, and food retailers and manufacturers can no longer rely on long-held assumptions. That

Shoppers Take a Fresh Look at Private Brands2022-06-27T20:30:48-04:00