About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Walmart’s Sustainable Fashion + Ikea, Bath & Body Works & Hall of Fame News

WATCH NOW! In this latest installment of Velocity this Week , hosted by Christopher Durham, we explore the realm of Retailer-owned Brands with a special focus on recent achievements, technological advances in sustainable apparel, and exciting brand collaborations. Kicking off the week, Christopher illuminates the prestigious Private Label Hall of Fame inductions,

Walmart’s Sustainable Fashion + Ikea, Bath & Body Works & Hall of Fame News2024-03-25T15:32:51-04:00

🚀 Register Now for the Velocity Innovate FREE Virtual Summit.

Are you ready to dive deep into the future of Retailer-owned Brand Innovation? Look no further! We're thrilled to invite you to the VELOCITY INNOVATE24 Virtual Summit, a FREE 2-hour, fast-paced event happening March 27 from 10:00 AM to 12:30 PM EST. This summit promises to be an unparalleled opportunity to gain insights, strategies,

🚀 Register Now for the Velocity Innovate FREE Virtual Summit.2024-03-20T20:03:05-04:00

Trader Joe’s Goes Viral + Kroger, Aldi & Coles News

WATCH NOW! In this week's engaging episode of Velocity This Week, Christopher Durham dives deep into the dynamic and ever-evolving world of retailer-owned brands, specifically emphasizing private brand initiatives and how they are shaping the retail landscape. With a strong focus on new product launches, sustainability, and private brand phenomena, listeners are

Trader Joe’s Goes Viral + Kroger, Aldi & Coles News2024-03-18T13:35:39-04:00

100 Early Bird Velocity Conference tickets are available now…

Velocity Conference ticket prices go up on March 31, 2024 Velocity Institute Conference + Expo May 13-15 in Charlotte, NC. We couldn’t wait to share the good news: Velocity is back! The Velocity Institute’s annual conference will take place May 13-15 in Uptown Charlotte, NC at the Sheraton Hotel. There’s exciting news to come

100 Early Bird Velocity Conference tickets are available now…2024-03-17T15:27:02-04:00

From Fashion to Velocity a conversation with Laraine Durham

WATCH THE INTERVIEW The rapid transformation of private brands has become a cornerstone of contemporary retail strategy. In a compelling discussion on Velocity Talks, Laraine Durham, the Vice President of Marketing and Events at the Velocity Institute, shares invaluable insights on the growth of Retailer-owned Brands and the strategic pivots necessitated by the modern

From Fashion to Velocity a conversation with Laraine Durham2024-03-17T15:18:13-04:00

Kroger, Walmart, 7-Eleven, and Target Drive Growth in Private Brands

WATCH NOW! In this latest episode of Velocity Talks, Christopher Durham takes us through a whirlwind of updates in the private brand sector, demonstrating the sector's growing influence and innovation. Engage with us as we dissect key market strategies and developments that are shaping the retailer-owned brand landscape. From grocery giants to

Kroger, Walmart, 7-Eleven, and Target Drive Growth in Private Brands2024-03-12T11:36:54-04:00

DEADLINE EXTENDED Participate in Private Brand Benchmarking Research 2024!

DEADLINE EXTENDED Participate in Private Brand Benchmarking Research 2024! At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool in unraveling

DEADLINE EXTENDED Participate in Private Brand Benchmarking Research 2024!2024-03-11T11:33:59-04:00

Passion for Good Food: Insights from Neil Stern, CEO, Good Food Holdings

WATCH THE INTERVIEW In this week's enlightening edition of Velocity Talks, Christopher Durham welcomes Neil Stern, the CEO of Good Food Holdings. The episode delves into the intricate journey of a seasoned consultant stepping into the role of a CEO, overseeing a group of gourmet and specialty retail brands stretching from Southern California

Passion for Good Food: Insights from Neil Stern, CEO, Good Food Holdings2024-03-07T16:27:38-05:00

🚨 TIME’S TICKING: Contribute to Game-Changing Private Brand Research!

TIME IS RUNNING OUT BE A PART OF THIS GROUNDBREAKING RESEARCH At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool

🚨 TIME’S TICKING: Contribute to Game-Changing Private Brand Research!2024-03-07T13:00:21-05:00

Velocity This Week: Kroger, Albertsons, Grocery Outlet, AWG, JC Penny & Private Brand Sets Records

WATCH NOW! This episode of 'Velocity This Week' focuses on the latest news and insights into retailer-owned or private brands, with a broadcast date of March 5th, 2024. Key stories include the FTC and state attorneys intervening in the Kroger Albertsons merger over competition concerns, record-breaking sales growth for private brands in

Velocity This Week: Kroger, Albertsons, Grocery Outlet, AWG, JC Penny & Private Brand Sets Records2024-03-05T17:02:04-05:00

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