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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

We need your help. Private Brand Innovation Industry Benchmarking Research 2024

Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2024. This second annual survey is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the

We need your help. Private Brand Innovation Industry Benchmarking Research 20242024-02-23T16:30:24-05:00

Unveiling the Future: Velocity’s Private Brand + AI Summit Now ON DEMAND!

WATCH NOW! What a journey it's been at the Velocity Private Brand + AI Summit 2024! We're buzzing with excitement to share some game-changing news with you all. Drumroll, please... All the mind-blowing presentations from the summit are officially LIVE on the Velocity YouTube channel! Yep, you heard that right – it's time to

Unveiling the Future: Velocity’s Private Brand + AI Summit Now ON DEMAND!2024-02-22T10:48:57-05:00

Packaging and Sustainability: An Expert’s Perspective with Kim Carswell

WATCH THE INTERVIEW In this episode of Velocity Talks, Christopher Durham, president of the Velocity Institute, invites Kim Carswell to dive deep into the nuances of private branding, sustainability, and packaging innovation. These show notes present an overview of Kim's illustrious career, her current endeavors, and her insights into the future of sustainable

Packaging and Sustainability: An Expert’s Perspective with Kim Carswell2024-02-15T19:34:48-05:00

Private Brand + AI Virtual Summit Starts In 7 Days – REGISTER NOW!

REGISTER NOW! FEBRUARY 21, 2024 | 10:00 AM – 12:30 PM EST Join us for the FREE online summit to explore AI and its potential uses and pitfalls for private brands and retail. Presentations will include AI trailblazers, apologists, analysts, and thought leaders. Retailer-owned Brands are at an inflection point with AI. Retail executives

Private Brand + AI Virtual Summit Starts In 7 Days – REGISTER NOW!2024-02-14T17:37:24-05:00

Target’s Up&Up Brand Relaunch: Higher Quality Standards and Hundreds of New Products

WATCH NOW! In this episode of Velocity This Week, Christopher Durham brings the latest news in the world of retailer-owned brands / private brand /private label. He discusses the viral success of Walgreens' gummy mango candy on TikTok, Target's relaunch of their up&up brand with higher quality standards, Good Food Holdings' introduction of their

Target’s Up&Up Brand Relaunch: Higher Quality Standards and Hundreds of New Products2024-02-13T15:09:19-05:00

Exploring Innovation in Retail and Private Brand with Justin Honaman of Amazon

WATCH THE INTERVIEW In this engaging episode of Velocity Talks, host Christopher Durham sits down with Justin Honaman from Amazon to delve into the intersection of retail, private branding, technology, and sustainability. As a pivotal figure at Amazon Web Services with expertise in worldwide retail and consumer goods, Justin offers profound insights on

Exploring Innovation in Retail and Private Brand with Justin Honaman of Amazon2024-02-08T14:08:08-05:00

Private Brand Goes to the Dogs + Petco, Pets at Home, Fresh Thyme & Waitrose NEWS

WATCH NOW! This Week in Private Brand: Beauty, Pets, and More Welcome to Velocity This Week, Tuesday, February 6th, 2024. This is our weekly look inside the world of Retailer-owned Brand news with a healthy dose of insights and opinions. In this week's edition, we have exciting stories on pets and beauty, highlighting

Private Brand Goes to the Dogs + Petco, Pets at Home, Fresh Thyme & Waitrose NEWS2024-02-06T16:30:09-05:00

Velocity Conference + Expo Booths Now Available

The Velocity Conference + Expo will be held May 13-15, 2024, at the Sheraton Hotel + Conference Center in Charlotte, NC. The conference will present Executives from the world's largest retailers, thought leaders, and solution partners delivering actionable insights into the future of private brands. Platinum, Gold, Silver & Bronze packages

Velocity Conference + Expo Booths Now Available2024-02-06T19:42:42-05:00

Register Today for the Velocity Private Brand + AI Virtual Summit – FREE

REGISTER NOW! FEBRUARY 21, 2024 | 10:00 AM – 12:30 PM EST Join us for the FREE online summit to explore AI and its potential uses and pitfalls for private brands and retail. Presentations will include AI trailblazers, apologists, analysts, and thought leaders. Retailer-owned Brands are at an inflection point with AI. Retail executives

Register Today for the Velocity Private Brand + AI Virtual Summit – FREE2024-02-06T08:21:29-05:00

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