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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

SPAR Norway supports local with Taste of Norway brand

SPAR Norway is supporting local producers with its new Taste of Norway Retail Brand (private brand) (Smaken av Norge) in SPAR and EUROSPAR stores across the Norway. The suppliers involved in the new range offer sustainable, genuine and authentic food experiences and create ripple effects in their local communities. SPAR is present across Norway, from

SPAR Norway supports local with Taste of Norway brand2022-10-05T13:16:00-04:00

Christopher Durham to Present New Research on Private Brands & Sustainability:

Today we are excited to announce that Christopher Durham, President Velocity Institute and Gayle Ireland CEO of the Research firm Voccii will present the their groundbreaking consumer research on the Sustainable Consumer and Natural and Organic Private Brands. The research features insights on brands from Retailers include Kroger, Publix, Ahold Delhaize, Whole Foods, Aldi, Albertsons,

Christopher Durham to Present New Research on Private Brands & Sustainability:2022-10-05T16:52:30-04:00

Rachael Ray Home Chef Meal Kits Hit Kroger Shelves

This week the Kroger Co. today shared that Home Chef, a subsidiary of The Kroger Co. and the leading meal solutions Retail Brand (private brand) with both a retail and online presence, has collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the

Rachael Ray Home Chef Meal Kits Hit Kroger Shelves2022-10-05T13:15:06-04:00

Sainsbury’s Switches All Coffee Pods Aluminum

Mornings just got a latte better, as UK-based retailer Sainsbury’s announced it has changed its entire coffee pod range from plastic to aluminum pods, allowing customers to recycle them at home. The new aluminum packaging means the range is now fully recyclable and will help to save over 10 million pieces of plastic each year.

Sainsbury’s Switches All Coffee Pods Aluminum2022-10-05T13:14:08-04:00

Network, Learn & Change at the Velocity Sustainability Summit!

Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event. The Summit is a Private Brand/ Private Label

Network, Learn & Change at the Velocity Sustainability Summit!2022-10-04T20:24:04-04:00

Gopuff Launches New Health and Wellness Brand, Goodnow

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel

Gopuff Launches New Health and Wellness Brand, Goodnow2022-10-04T20:07:18-04:00

Giant Food Promotes Private Brand with Loyalty Program

Giant Food, announced this week a new promotion through its Giant Flexible Rewards loyalty program which will allow shoppers to redeem their rewards points for Retail Brand (private brand) products at reduced point requirements. The new promotion comes as Giant celebrates serving one million Flexible Rewards program members, as well as the program winning Best-In-Class

Giant Food Promotes Private Brand with Loyalty Program2022-10-04T19:39:22-04:00

Albertsons Relaunches Waterfront Bistro With 100% Responsibly Sourced Seafood

Albertsons Companies is diving into National Seafood Month by relaunching their Retail Brand (private brand) Waterfront Bistro and affirming its commitment to providing customers with high-quality, traceable seafood from environmentally and socially responsible sources. Waterfront Bistro, which can be found at Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Tom Thumb and more, features the Responsible Choice logo

Albertsons Relaunches Waterfront Bistro With 100% Responsibly Sourced Seafood2022-10-03T19:48:55-04:00

Morrisons Reimagines Organic

After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a

Morrisons Reimagines Organic2022-10-02T19:47:20-04:00

Williams Sonoma Collabs with Pom Wonderful

Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up

Williams Sonoma Collabs with Pom Wonderful2022-10-02T19:27:43-04:00

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