Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation

Key Takeaways Whole Foods Market emphasizes sustainability and environmental stewardship through its expanding 365 brand with over 2,600 items and nearly 1,000 organic products. Harrods relaunches its luxury retailer-owned brand, focusing on sustainability and heritage, setting new industry standards. Gopuff innovates with its premium 'Basically' range, introducing unique products tailored to consumer preferences

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation2024-07-25T09:09:30-04:00

2024 Sustainability Summit Call for Speakers

REGISTER NOW!   Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence in sustainability? If so, we invite you to speak at the 2024 Velocity Institute Sustainability Summit

2024 Sustainability Summit Call for Speakers2024-07-08T11:50:54-04:00

Walmart, Kroger, Tesco & Aldi Shaking Things Up – Velocity Live

  Welcome Velocity Live hosted by Christopher Durham and Laraine Durham, where they delve into the latest trends and news in the private brand industry. Broadcasting live on LinkedIn and YouTube, this weekly segment brings the freshest insights and developments surrounding retailer-owned brands. Today’s episode, aired on Wednesday, June 26,

Walmart, Kroger, Tesco & Aldi Shaking Things Up – Velocity Live2024-06-26T15:33:43-04:00

Happening This Week! Register for the Velocity Europe Free Virtual Summit

Announcing the Groundbreaking Virtual Summit: VELOCITY EUROPE - The Future of Retailer-Owned Brands Summit. We are thrilled to invite you to VELOCITY EUROPE: The Future of Retailer-Owned Brands Summit, a groundbreaking virtual event focused on the evolving landscape of Retailer-owned Brands (private brand / private label/store brand) in Europe. This fast-paced and FREE online

Happening This Week! Register for the Velocity Europe Free Virtual Summit2024-06-23T20:32:21-04:00

Walmart, Waitrose & Trade Joe’s Innovating Private Brands – Velocity Live!

Elevating Retailer-Owned Brands: Insights from Velocity This Week Live Welcome to the second episode of "Velocity This Week Live," where Christopher Durham and Laraine Durham delve into the vibrant world of private brands, private labels, and retailer-owned brands. This episode, dated Wednesday, June 19, covers innovative developments in major brands like Walmart

Walmart, Waitrose & Trade Joe’s Innovating Private Brands – Velocity Live!2024-06-20T09:12:51-04:00

REGISTER NOW! VELOCITY EUROPE – The Future of Retailer-Owned Brands Free Virtual Summit

Announcing the Groundbreaking Virtual Summit: VELOCITY EUROPE - The Future of Retailer-Owned Brands Summit. We are thrilled to invite you to VELOCITY EUROPE: The Future of Retailer-Owned Brands Summit, a groundbreaking virtual event focused on the evolving landscape of Retailer-owned Brands (private brand / private label/store brand) in Europe. This fast-paced and FREE online

REGISTER NOW! VELOCITY EUROPE – The Future of Retailer-Owned Brands Free Virtual Summit2024-06-13T10:40:09-04:00

VELOCITY THIS WEEK LIVE! Debuts Tomorrow on Linkedin & Youtube

Today, we are excited to announce the launch of Velocity This Week Live! Our new livestream video show is designed to be your go-to source for the latest in the world of Private Brand, Private Label, and Retailer-owned Brands. Join us each week as Christopher Durham, President of the Velocity Institute, and Laraine Durham,

VELOCITY THIS WEEK LIVE! Debuts Tomorrow on Linkedin & Youtube2024-06-11T17:02:13-04:00

2024 Vertex Awards BEST OF SHOW Winner

Superunie Sou Sou BRAND: SouSou RETAILER: Superunie COUNTRY: Netherlands AGENCY” Mountain Design B.V. CATEGORY: New Brand Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas. In total Superunie supplies about 1800 stores. Superunie has a Dutch market share of about 30% SEE

2024 Vertex Awards BEST OF SHOW Winner2024-05-31T08:30:41-04:00

2024 Vertex Awards RETAILER OF THE YEAR Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards RETAILER OF THE YEAR Winners2024-05-31T08:24:59-04:00

2024 Vertex Awards AGENCY OF THE YEAR Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards AGENCY OF THE YEAR Winners2024-05-30T14:35:51-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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