About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2026 VERTEX BEST OF SHOW

SEE ALL OF THIS YEARS WINNER'S BEST OF SHOW Albert Heijn Chocobites RETAILER: Albert Heijn BRAND: Albert Heijn COUNTRY: Netherlands AGENCY: Guts&Glorious CATEGORY: Packaged Goods CREDITS: Designer: Jaimy Hoogenhout & Amber Zeelenberg Account: Jacqueline Bout Art Direction: Vincent Limburg & Heidi Boersma Client Evelyn Hille-Pouw Reinout Woortman Chantal Derksen Albert Heijn Photography & Image

2026 VERTEX BEST OF SHOW2026-05-29T09:40:08-04:00

2026 VERTEX GLOBAL RETAILER OF THE YEAR

SEE ALL OF THIS YEARS WINNER'S For the second consecutive year, ALDI has been named the Vertex Awards Global Retailer of the Year, recognizing the retailer’s continued leadership in retailer-owned brand design and innovation across multiple markets around the world. ALDI’s success in 2026 stretched across four countries and multiple agency partners, with award-winning

2026 VERTEX GLOBAL RETAILER OF THE YEAR2026-05-29T09:41:10-04:00

2026 Vertex AGENCY OF THE YEAR: Europe and Africa

This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator. With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998,

2026 Vertex AGENCY OF THE YEAR: Europe and Africa2026-05-27T14:40:36-04:00

2026 Vertex AGENCY OF THE YEAR: North & South America

This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator. With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998,

2026 Vertex AGENCY OF THE YEAR: North & South America2026-05-27T14:36:33-04:00

2026 Vertex AGENCY OF THE YEAR: Asia, Middle East, Australia, New Zealand

When it comes to bold thinking, beautiful execution, and branding that connects across cultures, Motor Brand Design is in a league of its own. With studios in Melbourne and Shanghai, this standout agency has become a creative force in the Asia Pacific region, turning heads, setting trends, and racking up points across multiple categories

2026 Vertex AGENCY OF THE YEAR: Asia, Middle East, Australia, New Zealand2026-05-27T14:34:51-04:00

2026 VERTEX PUBLISHER’S CHOICE: Europe & Africa

SEE ALL OF THIS YEARS WINNER'S PUBLISHER’S CHOICE | GOLD Etos Diapers RETAILER: Etos (Ahold) BRAND: Etos COUNTRY: Netherlands AGENCY: Design Bridge and Partners CATEGORY: Redesigned Brand CREDITS: Heather Svoboda, Design Director, Design bridge and partners Alisa Erin, Senior Designer, Design bridge and partners Carmel Klein, Designer, Design bridge and partners Juliette Tiggelman, Account

2026 VERTEX PUBLISHER’S CHOICE: Europe & Africa2026-05-27T14:13:13-04:00

2026 VERTEX PUBLISHER’S CHOICE: Asia, Middle East, Australia, New Zealand

SEE ALL OF THIS YEARS WINNER'S Talabat Bonbon Bites RETAILER: Talabat BRAND: Talabat COUNTRY: United Arab Emirates AGENCY: Daymon Design CATEGORY: Frozen CREDITS: Packaging Design: Daniela Araujo Creative Direction: Inês Batista Executive Creative Direction: Jens Sievert Account Executive: Sarah Simons Senior Manager Private Brand: Anna Szarecka Product Manager: Andres Hoyos Beltran BRIEF: Talabat Frozen

2026 VERTEX PUBLISHER’S CHOICE: Asia, Middle East, Australia, New Zealand2026-05-27T14:12:53-04:00

2026 VERTEX PUBLISHER’S CHOICE: North & South America

SEE ALL OF THIS YEARS WINNER'S PUBLISHER’S CHOICE | GOLD Odds & Ends RETAILER: Misfits Market BRAND: Odds & Edds COUNTRY: United States AGENCY: Thought Matter CATEGORY: Organic and Natural Packaged Goods CREDITS: Morgan Drummond, Misfits Market, Senior Director of Private Label Madeline Lubowitz, Misfits Market, Senior Manager, Private Label Tim Suglian, Misfits Market,

2026 VERTEX PUBLISHER’S CHOICE: North & South America2026-05-27T14:12:42-04:00

2026 Vertex Award GOLD Winners

We are proud to introduce the GOLD winners of the 13th Annual 2026 Vertex Awards, recognizing outstanding achievement in retailer-owned brand and private brand packaging design from around the world. Chosen by an international panel of judges representing retailers, agencies, and industry leaders, these winning entries reflect the creativity, innovation, and strategic thinking that

2026 Vertex Award GOLD Winners2026-05-26T16:52:23-04:00

2026 Vertex Award Silver Winners

We are proud to introduce the Silver winners of the 13th Annual 2026 Vertex Awards, recognizing outstanding achievement in retailer-owned brand and private brand packaging design from around the world. Chosen by an international panel of judges representing retailers, agencies, and industry leaders, these winning entries reflect the creativity, innovation, and strategic thinking that

2026 Vertex Award Silver Winners2026-05-25T15:04:09-04:00