THURSDAY, MAY 18

Schedule is subject to change.

8:00 – 9:00

Cyprus Room

Breakfast + Networking

Sponsored by XDSBrand

9:00 – 9:10

Grand Ballroom

Welcome

Christopher Durham

President

Velocity Institute

9:10 – 9:40

Grand Ballroom

Fireside Chat with Mike Wier, Sr. Director (DMM) Consumer Health and Wellness, CVS Health

Christopher Durham, President of the Velocity Institute will sit down with Mike Wier, Sr. Director (DMM) Consumer Health and Wellness at CVS Health to discuss Retail-owned Brands (private brands) and their role in the evolving health solutions company.

Mike Wier

Sr. Director (DMM) Consumer Health and Wellness

Christopher Durham

President

Velocity Institute

9:40 – 10:10

Grand Ballroom

Partnering for Success

How Sprouts and MBD worked together to bring to life the reinvention of the Sprouts brand through the redesign of their packaging.

Elizabeth Erby

Director, Our Brands

Maria Dubuc

President

10:10-10:30

INNOVATION EXPO
Grand Ballroom

Innovation Expo Networking Break

Explore the Innovation Expo exhibitors and network with industry peers.

Sponsored by

10:30 – 11:00

Grand Ballroom

To Your Health: Retail-owned Brands

Retail-owned Brands in the health aisle go the extra mile to gain consumers’ trust which has been even important as consumers faced roller coaster personal health concerns. Exploring retail and consumer trends reveals success and new opportunity for private brands in the health aisle.

Maryellen Lynch

Principal Center Store Solutions

11:00 – 11:30

Grand Ballroom

Insights from the Vertex Awards

A conversation with this years winners and judges.

Anick Chartrand

Design, Packaging and Brand Director

Steve Cox

Creative Director

Don Childs

Executive Creative Director

Christopher Durham

President

Velocity Institute

11:30 – 12:00

Grand Ballroom

Sustainability Innovation: Driving Positive changes in the Retail Brand Industry

Fair Trade USA’s recent Factory Program Redesign supports accelerated factory onboarding, expansion into new product category and countries, affordability, and accessibility. Especially with the ability to now expand categories from Apparel & Home Décor to Beauty, Toys or any category produced in a factory, the redesign enables brands and retailers to accelerate meeting their ESG goals and drive positive impact that change the world.

Lauren Tolbert

Senior Brand Partnership Manager

12:00 – 1:00

Cyprus Room

Lunch & Networking

Sponsored by

1:00 – 1:30

Grand Ballroom

Modern Take on a Vintage Brand:
An Own Brands success story

Wakefern Food Corp.’ Pamela Ofri and Glenn Pfeifer tell the story of Bowl & Basket, Paperbird and Wholesome Pantry – Wakefern’s Own Brands. The journey began in 2019 with a simple idea – bringing high quality, great value and beautifully packaged products to customers at ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage, Fairway Markets and Dearborn Market, and culminated in the launch of nearly 2700 products to date. These brands have attracted a new demographic while maintaining core customers at more than 300 supermarkets in the Northeast, making Wakefern’s banners a grocery destination. While these new brands helped to modernize the co-op, it’s been 4 years since launch and the need to modernize continues. Experience their journey into modernizing a vintage brand.

Pam Ofri

Director of Sales & Product, Own Brands

Glenn Pfieffer

Sr. Design & Packaging Manager, Own Brands

1:30 – 2:00

Grand Ballroom

 

Takeaways & Raffle

 

Christopher Durham wraps it up wit five key takeaways. Make sure to stay to the end of the event to be eligible for Conference Raffle and win free event tickets, electronics and more.

Must be present to win!

Christopher Durham

President

Velocity Institute