8:00 – 9:00
Breakfast + Networking
Sponsored by XDSBrand
9:00 – 9:10
9:10 – 9:40
Fireside Chat with Mike Wier, Sr. Director (DMM) Consumer Health and Wellness, CVS Health
Christopher Durham, President of the Velocity Institute will sit down with Mike Wier, Sr. Director (DMM) Consumer Health and Wellness at CVS Health to discuss Retail-owned Brands (private brands) and their role in the evolving health solutions company.
Sr. Director (DMM) Consumer Health and Wellness
9:40 – 10:10
Partnering for Success
How Sprouts and MBD worked together to bring to life the reinvention of the Sprouts brand through the redesign of their packaging.
Director, Our Brands
Innovation Expo Networking Break
Explore the Innovation Expo exhibitors and network with industry peers.
10:30 – 11:00
To Your Health: Retail-owned Brands
Retail-owned Brands in the health aisle go the extra mile to gain consumers’ trust which has been even important as consumers faced roller coaster personal health concerns. Exploring retail and consumer trends reveals success and new opportunity for private brands in the health aisle.
Principal Center Store Solutions
11:00 – 11:30
Insights from the Vertex Awards
A conversation with this years winners and judges.
Design, Packaging and Brand Director
Executive Creative Director
11:30 – 12:00
Sustainability Innovation: Driving Positive changes in the Retail Brand Industry
Fair Trade USA’s recent Factory Program Redesign supports accelerated factory onboarding, expansion into new product category and countries, affordability, and accessibility. Especially with the ability to now expand categories from Apparel & Home Décor to Beauty, Toys or any category produced in a factory, the redesign enables brands and retailers to accelerate meeting their ESG goals and drive positive impact that change the world.
Senior Brand Partnership Manager
12:00 – 1:00
Lunch & Networking
1:00 – 1:30
Modern Take on a Vintage Brand:
An Own Brands success story
Wakefern Food Corp.’ Pamela Ofri and Glenn Pfeifer tell the story of Bowl & Basket, Paperbird and Wholesome Pantry – Wakefern’s Own Brands. The journey began in 2019 with a simple idea – bringing high quality, great value and beautifully packaged products to customers at ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage, Fairway Markets and Dearborn Market, and culminated in the launch of nearly 2700 products to date. These brands have attracted a new demographic while maintaining core customers at more than 300 supermarkets in the Northeast, making Wakefern’s banners a grocery destination. While these new brands helped to modernize the co-op, it’s been 4 years since launch and the need to modernize continues. Experience their journey into modernizing a vintage brand.
Director of Sales & Product, Own Brands
Sr. Design & Packaging Manager, Own Brands
1:30 – 2:00
Takeaways & Raffle
Christopher Durham wraps it up wit five key takeaways. Make sure to stay to the end of the event to be eligible for Conference Raffle and win free event tickets, electronics and more.
Must be present to win!