A New Perspective
In late 2021 My Private Brand became the Velocity Institute. The change was more than a new name or new logo. Our brand change reflects a dramatic shift — we are a new organization, representing the entire private brand/private label/store brand /own brand/ RETAILER-OWNED BRAND (private brand, private label) industry.
Velocity Institute is the global industry association focused on retailers and their brands across all categories and channels. We invite ALL retailers, solution partners and manufacturers dedicated to helping to build private brands to join the Institute.
We are leading the game-changing shift to radically transform the private label industry to become BRANDCENTRIC & CONSUMER FOCUSED.
Together we will innovate, connect and grow.
We bring the worlds leading retailers manufacturers and solution partners together to network, learn, grow and transform private brand.
vision
Members
ALL CATEGORIES| ALL CHANNELS | ALL COUNTIRES
RETAILERS
Retailers and their brands take center stage at Velocity InstituteAll retailers from all channels, all categories, and all countries are eligible for Velocity Institute membership
SOLUTION PARTNERS & MANUFACTURERS
Solution partners & Manufacturers are the life blood of private brands and essential members of RBIAll companies that work with retailers to build and grow their brands are eligible for Velocity Institute membership. (manufacturers, agencies, brokers, service providers, software companies, printers, ingredient manufacturers, researchers, etc.)
