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About Fernando Cuis

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So far Fernando Cuis has created 10 blog entries.

Retail Diversity Efforts Drive Customer Engagement

Private Brand retailers face enormous hurdles succeeding with diverse customer bases unless they build employee teams that reflect communities. That point was emphasized by speakers at the My Private Brand Diversity Summit, which spotlighted the strategies of retailers including Wakefern Food Corp., Target, and Aurora Grocery. Wakefern Emphasizes Business Imperative “Diversity isn’t a nice thing

Retail Diversity Efforts Drive Customer Engagement2021-09-15T09:27:54-04:00

Strategies To Build Diverse Teams Relayed At MPB Diversity Summit

Enhancing diversity in the Private Brands industry takes more than just good intentions — it requires actively building diverse teams. Speakers at the second and closing day of the My Private Brand Diversity Summit outlined strategies for succeeding with effective team building to enhance brands and organizations. “You need to make sure you have teams

Strategies To Build Diverse Teams Relayed At MPB Diversity Summit2021-09-15T09:27:59-04:00

Retailers Eye Sustainability as Multi-Year Journey

Private Brand retailers are making progress in advancing sustainability, but they recognize that success takes time. A panel of retailers at the My Private Brand Sustainability Summit discussed industry efforts ranging from packaging changes to supply chain transparency. They emphasized the importance of taking the time to achieve results that will last. “The work will

Retailers Eye Sustainability as Multi-Year Journey2021-09-15T09:39:41-04:00

BJ’s Focuses on Ethical Sourcing for Private Brands

BJ’s Wholesale Club is a big proponent of ethical and sustainable sourcing in Private Brands — and is making progress in this effort. The retailer’s activities were relayed by Scott Williams, Vice President, Own Brands and Quality, in a presentation at the My Private Brand Sustainability Summit. “When it’s our label, we need to look

BJ’s Focuses on Ethical Sourcing for Private Brands2021-09-15T09:39:43-04:00

Private Brand Propels CVS Health Goals

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]CVS Health is putting its Private Brands front and center to underscore its commitment to addressing customer health needs. That point was outlined in a presentation by two of the retailer’s executives at the Velocity Global conference. Brenda Lord, Vice President, Store Brands &

Private Brand Propels CVS Health Goals2021-09-15T09:39:51-04:00

Velocity Speakers Emphasizes Power of Diversity and Inclusion

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Diversity and inclusion is a topic gaining new importance in the wake of recent national and global protests over racial inequities. This topic — and its impact on the Private Brand and retail worlds — was spotlighted in two compelling sessions during the recent Velocity

Velocity Speakers Emphasizes Power of Diversity and Inclusion2021-09-15T09:39:52-04:00

Carrefour’s Design Team Integral to Private Brand Success

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Carrefour’s multidisciplinary design team is a driving force behind the giant global retailer’s success. A presentation at Velocity Global outlined the progressive integration of the design discipline into Carrefour’s structure, and how it has contributed to the advance of Private Brand efforts. The integrated design

Carrefour’s Design Team Integral to Private Brand Success2021-09-15T09:39:52-04:00

10 Key Takeaways From Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private Brand has come into its own as a robust business, and leaders need to focus on a wide range of brand building strategies to keep the momentum going — especially in the pandemic’s wake.  That was a key point of speakers at Velocity Global, the My Private Brand

10 Key Takeaways From Velocity Global2021-09-15T09:39:53-04:00

Velocity Day 2: New Lessons in Private Brand Innovation

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private Brand innovation took center stage in presentations during the closing day of Velocity Global. Executives at leading retailers — including Wakefern Food Corp. and Carrefour — outlined their innovative Private Brand journeys, with design innovation celebrated in a special Vertex Awards track. Chris Skyers, Wakefern’s Vice President of

Velocity Day 2: New Lessons in Private Brand Innovation2021-09-15T09:39:54-04:00

Velocity Conference Goes Global & Virtual

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Velocity, The My [Private] Brand Conference, will respond to the global COVID crisis by transforming this year’s annual event into a unique virtual experience. The new format will expand the scope and reinvent the experience with unmatched

Velocity Conference Goes Global & Virtual2021-09-15T09:40:27-04:00

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