In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning
A brand's eco-friendly practices rank as the top feature influencing consumers' brand choice. That, according to a Conference Board survey of 30,000 consumers worldwide, has prompted Chicago-based agency Design Resource Center (DRC) to launch a new sustainability initiative aiming to make an impact in the packaged goods industry. The initiative, named Responsible Design, is designed to help brands
LAte last week Petco hosted a pet fashion show and dog adoption drive, called “The Perfect Fit,” through Facebook Live which combined the consumer experience of live shopping with a well recived "giveback." The show was hosted by television host Arielle Vandenberg and featured looks from Petco private brands, Youly and Reddy modeled by rescue
MPB Careers: UNFI - Brand Manager United States of America, Rhode Island, Providence Purpose: The Brand Manager will play a significant role in the development and execution of multiple brand marketing plans, strategies and innovation to achieve the brand’s short and long-term business objectives. This role will collaborate with Sales, Supply Chain, Insights and Creative
There are just 10 days until our groundbreaking My Private Brand Design Summit, May 12-13, 2021. You will not want to miss our exciting lineup of speakers, live speed networking, and Vertex Award Winners. The Summit will include a celebration of this year's Vertex Awards winners. We will announce this year's winners and feature presentations
This National Pet Month, Walmart is excited to celebrate all the pets we’ve welcomed into our homes – new and old. To celebrate the retailer has extended its existing private brand Pure Balance into a new vet-formulated dog and cat food range called PRO+. Launching at a price point that is lower than similar premium pet
Albertsons announced a refresh of its Soleil sparkling water private brand including new special summer packaging with unique designs created by globally renowned artists and four new flavors: mango, raspberry lime, tangerine, and watermelon. Beginning in May, the new designs and flavors will be featured in the exclusive Sip to the Beat summer promotion using
There are just 10 days until our groundbreaking My Private Brand Design Summit, May 12-13, 2021. You will not want to miss our exciting lineup of speakers, live speed networking, and Vertex Award Winners. The My Private Brand Design Summit is the only event wholly focused on branding and package design for private label/private brand/own
Inspired by American and International BBQ traditions UK retailer Tesco has introduced its latest private brand Fire Pit. The new brand is designed to bring exciting new flavors from around the world to your grill.
Private brand oil manufacturer Catania Oils announced last week the launch of its newest product, 750 ML Marconi Avocado Oil. Available to consumers and private label customers, today’s announcement highlights Catania’s pledge to meet customer demand by bringing innovation and quality products to market. Previously, Catania Oils supplied avocado oil in its Bag-in-Box packaging in
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