About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Academy Sports – Product Developer

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. Responsible for the Private Brand product assortment development, presentation and organization, this person would have excellent communication skills with the ability to collaborate with not just their peers, but a variety of different

Academy Sports – Product Developer2021-12-15T19:53:13-05:00

Trader Joes Goes All In for Fall Seasonal Flavors

It’s (finally) time. You’ve waited. You’ve wondered. Your patience is about to be rewarded – big time. What the heck are we talking about? While the calendar may still say summer, at Trader Joe’s, fall is in full swing. That’s right, Pumpkin Season has arrived! New products and returning faves are arriving every day, throughout

Trader Joes Goes All In for Fall Seasonal Flavors2021-09-17T08:03:36-04:00

Blue Apron Introduces Heat & Eat, its First Single-Serving Meals

Blue Apron is introducing Heat & Eat, the retailer’s first-ever prepared, single-serving meal private brand offering, ready in five minutes or less. Heat & Eat meals were designed to give customers additional flexibility to enjoy Blue Apron on different occasions throughout the week without sacrificing quality or flavor for convenience. “A core pillar of

Blue Apron Introduces Heat & Eat, its First Single-Serving Meals2021-09-16T19:48:36-04:00

Trade Joe’s Innovates Pumpkin Spice with Espresso Beans

Trader Joe's in its continuous effort to create and innovate has taken whole, 100% Arabica coffee beans from Brazil, treated them to a dark roast, then coated them with sweet white chocolate, pumpkin powder, and aromatic pumpkin pie spices. Plus annatto and turmeric, which lend this candy coating a beautiful, burnt-orange color — the

Trade Joe’s Innovates Pumpkin Spice with Espresso Beans2021-09-16T19:48:15-04:00

Bed Bath & Beyond Debuts Home, Happier Advisory Team

ABed Bath & Beyond today announced the launch of the Home, Happier Team, the retailer's first-ever curated advisory panel of industry experts who will serve as "host and hostesses of the home," providing ideas, innovative solutions and compelling content to help customers personalize their living spaces and make it easy to feel at home. 

Bed Bath & Beyond Debuts Home, Happier Advisory Team2021-09-15T19:33:05-04:00

Walgreens Boots Creates Private Brand Beauty Company – No7 Beauty

Earlier this week Walgreens launched the No7 Beauty Company, a beauty business creating trusted, affordable beauty brands for every skin type, ethnicity, age, and texture. The new business launches with the Walgreens Boots portfolio of private brands, including No7, Liz Earle Beauty Company, Botanics, Soap & Glory, Sleek MakeUP, and YourGoodSkin. Placing its leading insights

Walgreens Boots Creates Private Brand Beauty Company – No7 Beauty2021-09-15T09:27:49-04:00

Food Lion Announces Major New Sustainability Commitments

Food Lion is taking a big leap in its already industry-leading sustainability efforts to make a greater impact in caring for the planet and its customers. The new, far-reaching commitments make it easier for customers to know how and where their food is sourced, reduce energy usage and greenhouse gas emissions across all layers of the

Food Lion Announces Major New Sustainability Commitments2021-09-15T09:27:49-04:00

Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”

In 1997, Amazon CEO Jeff Bezos wrote his first letter to shareholders and began a tradition that would be emulated by startup CEOs for years to come.  Bezos' original letter presented a bold vision for the evolving retailer: a relentless focus on customers above all else, and prioritization of reinvestment over short-term shareholder returns. With

Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”2021-09-15T09:27:50-04:00

Petco Commits to 50% Sustainable Pet Products to By the End of 2025

Last week Petco announced a commitment to increasing its assortment of sustainable products to 50% by the end of 2025, reinforcing the retailer's pledge to corporate social responsibility and to preserving the health and wellness of pets, people and planet. As part of its mission to improve the lives of pets, pet parents and Petco

Petco Commits to 50% Sustainable Pet Products to By the End of 20252021-09-15T09:27:50-04:00