About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Bed Bath & Beyond Debuts Home, Happier Advisory Team

ABed Bath & Beyond today announced the launch of the Home, Happier Team, the retailer's first-ever curated advisory panel of industry experts who will serve as "host and hostesses of the home," providing ideas, innovative solutions and compelling content to help customers personalize their living spaces and make it easy to feel at home. 

Bed Bath & Beyond Debuts Home, Happier Advisory Team2021-09-15T19:33:05-04:00

Walgreens Boots Creates Private Brand Beauty Company – No7 Beauty

Earlier this week Walgreens launched the No7 Beauty Company, a beauty business creating trusted, affordable beauty brands for every skin type, ethnicity, age, and texture. The new business launches with the Walgreens Boots portfolio of private brands, including No7, Liz Earle Beauty Company, Botanics, Soap & Glory, Sleek MakeUP, and YourGoodSkin. Placing its leading insights

Walgreens Boots Creates Private Brand Beauty Company – No7 Beauty2021-09-15T09:27:49-04:00

Food Lion Announces Major New Sustainability Commitments

Food Lion is taking a big leap in its already industry-leading sustainability efforts to make a greater impact in caring for the planet and its customers. The new, far-reaching commitments make it easier for customers to know how and where their food is sourced, reduce energy usage and greenhouse gas emissions across all layers of the

Food Lion Announces Major New Sustainability Commitments2021-09-15T09:27:49-04:00

Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”

In 1997, Amazon CEO Jeff Bezos wrote his first letter to shareholders and began a tradition that would be emulated by startup CEOs for years to come.  Bezos' original letter presented a bold vision for the evolving retailer: a relentless focus on customers above all else, and prioritization of reinvestment over short-term shareholder returns. With

Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”2021-09-15T09:27:50-04:00

Petco Commits to 50% Sustainable Pet Products to By the End of 2025

Last week Petco announced a commitment to increasing its assortment of sustainable products to 50% by the end of 2025, reinforcing the retailer's pledge to corporate social responsibility and to preserving the health and wellness of pets, people and planet. As part of its mission to improve the lives of pets, pet parents and Petco

Petco Commits to 50% Sustainable Pet Products to By the End of 20252021-09-15T09:27:50-04:00

JCPenney Debuts New Private Home Brand Loom + Forge

LAte last week beleaguered department store retailer JCPenney announced the introduction of the Loom + Forge brand to its private brand portfolio as it attempts to reestablish the retailer as a leading home destination. Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of

JCPenney Debuts New Private Home Brand Loom + Forge2021-09-15T09:27:50-04:00

MY PRIVATE BRAND TALKS with Maria Dubuc of MBD

Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Maria Dubuc the President of Marketing by Design (MBD).

MY PRIVATE BRAND TALKS with Maria Dubuc of MBD2021-09-15T09:27:50-04:00

Join Retailers from Around the World at the My Private Brand Design Summit

Register today for the My Private Brand Design Summit live online May 12-13, 2021. The two half-day sessions will feature more than a dozen speakers from around the world, speed networking, and one-on-one video meetings. VIP TICKETS ARE FREE! The My Private Brand Design Summit is the only event wholly focused on branding and package

Join Retailers from Around the World at the My Private Brand Design Summit2021-09-15T09:27:50-04:00

ALDI UK LAUNCHES FIRST PACKAGING-FREE PRODUCTS TRIAL

Aldi UK has launched a trial selling its first packaging-free private brand products to help customers shop more sustainably. The trial is available at one store in Ulverston, Cumbria, England, but if successful, Aldi will look to develop its refillable options in other stores in the future. Four household staples – basmati rice, brown rice,

ALDI UK LAUNCHES FIRST PACKAGING-FREE PRODUCTS TRIAL2021-09-15T09:27:50-04:00