About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Ooey, Goey, Oniony – Trader Joes

Take a look at Trader Joe's freezers, and one thing becomes abundantly clear: the retailer has developed quite the knack for frozen mac. They have taken the cozy, comfort food qualities of macaroni and cheese to exciting new places, but the newest combination may be their most ambitious yet. Inspired by yet another comfort food

Ooey, Goey, Oniony – Trader Joes2021-09-15T09:28:06-04:00

Circle K – Private Brand Development Manager

MPB Careers: Circle K - Private Brand Development Manager Circle K 9,968 reviews Charlotte, NC 28217 As a member of our team, you’ll be responsible for helping to create a range of differentiated products throughout our market. The Private Brand team is developing, sourcing, and maintaining a portfolio of products across our stores. The Private

Circle K – Private Brand Development Manager2021-12-15T20:02:32-05:00

My Private Brand Talks with Clay Dockery VP Massimo Zanetti & Chair of PLMA Board

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.0" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This episode features my conversation with Clay Dockery

My Private Brand Talks with Clay Dockery VP Massimo Zanetti & Chair of PLMA Board2021-09-15T09:28:06-04:00

Giant Food Launches New Private Brand Cook-in-Bag Range

Washington D.C. Ahold Delhaize owned regional grocer Giant Food announces today its new private brand Cook-in-Bag range of convenient meal solutions. The new line includes fourteen different meat and seafood entrees that come pre-seasoned or marinated in an oven-ready bag, keeping preparation and clean up to a minimum. Tonya Herring, Senior Vice President and

Giant Food Launches New Private Brand Cook-in-Bag Range2021-09-15T09:28:06-04:00

The Vertex Awards Jury Announced.

The international jury for this year's Vertex Awards includes renowned packaging design experts from various fields – related to packaging, design, brand strategy and innovation. This year we are fortunate to have 19 individual Jury Members across 11 countries. Without their commitment, expertise, and enthusiasm for design, our program would not be possible. The 8th Annual

The Vertex Awards Jury Announced.2021-09-15T09:28:06-04:00

Casey’s Launches 100 New Private Brand 100 New Snacks And Drinks

Ankeny, Iowa-based Casey’s General Stores is starting the new year with an updated selection on store shelves, adding more than 100 new high-quality snack and beverage products under the Casey’s brand. Beginning in January 2021, the expanded assortment of Casey’s private brand products will encompass new snack categories, including chips, jerky, and nuts. It will

Casey’s Launches 100 New Private Brand 100 New Snacks And Drinks2021-09-15T09:28:06-04:00

How Black History Month Comes to Life at Target

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]As February approaches, voices from across Target have come together to help customers and associates celebrate Black History Month. Throughout the month, the Target team’s work—including an exclusive and private brand product assortment, marketing campaign, and team member events—is a reflection

How Black History Month Comes to Life at Target2021-09-15T09:28:06-04:00

Vertex Awards Standard Entry Ends Friday!

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|auto||48px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat"]The 8th Annual Vertex Awards competition is now open for entries. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing of

Vertex Awards Standard Entry Ends Friday!2021-09-15T09:28:06-04:00

Sainsbury’s Redesigns SO Organic

UK grocer Sainsbury’s and London based design agency BrandMe have introduced a redesign of the iconic early 2000s, Sainsbury’s SO Organic brand design. The updated design brings a strong tone of voice to stand out from the crowd. The new identity-led redesign focuses on building an enticing brand experience, encouraging consumers to get back in

Sainsbury’s Redesigns SO Organic2021-09-15T09:28:07-04:00

Kroger Named to Dow Jones Sustainability North America Index

For the eighth year in a row America's largest traditional grocer, Kroger has been named to the Dow Jones Sustainability North America Index. The Index is designed to recognize companies that are committed to sustainable business practices. The index consists of North American companies that Sustainable Asset Management determines are leaders. Members are the top

Kroger Named to Dow Jones Sustainability North America Index2021-09-15T09:28:07-04:00