About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Whole Foods Serves Up Vegan Holiday Roast

Amazon-owned natural and organic grocer Whole Foods Market recently launched a private brand 365 by Whole Foods Market Meatless Plant-Based Roast with Gravy. The soy-based vegan roast includes a bread stuffing with onions, celery, and cranberries, and a side of gravy - suggested retail price $11.99. It is available throughout the holiday season at all

Whole Foods Serves Up Vegan Holiday Roast2021-09-15T09:39:41-04:00

It’s The Most Wonderful Time Of The Year at Aldi

The mornings are getting darker, the nights are drawing in and the temperatures are dropping, so thoughts of course turn to…. Christmas! As the most wonderful time of the year nears and the same old dull lunches simply won’t cut it anymore, Aldi UK is here to make lunches merry and bright with its festive

It’s The Most Wonderful Time Of The Year at Aldi2021-09-15T09:39:41-04:00

Coles Playfully Reinvents Candy Packaging

[et_pb_section fb_built="1" _builder_version="4.6.6" _module_preset="default"][et_pb_row _builder_version="4.6.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.6" _module_preset="default"][et_pb_text _builder_version="4.6.6" _module_preset="default"]Private Brands now account for almost one in five packaged products in Australian supermarkets. Critical to grocer Coles success was the reinvention of its private brand candy range with a packaging redesign and repositioning to elevate its lollipop and licorice range. The work created by

Coles Playfully Reinvents Candy Packaging2021-09-15T09:39:41-04:00

The Vitamin Shoppe – Director, Private Brand

ID: 2020-23248 Category: Product Development Location: US-NJ-Secaucus Overview We seek a Director, Private Brands, Sports Nutrition, VMS (Vitamins, Minerals, Supplements) who will leverage specific industry experience within the health & wellness space to develop & manage a portfolio of private label products that drives brand loyalty and increases profitability. Responsibilities Drive, manage and lead multiple projects

The Vitamin Shoppe – Director, Private Brand2021-12-15T20:02:47-05:00

COOP UK Launches Honest Value

Today British grocer COOP launched its new private brand Honest Value. The brand offers 50 new products at great prices while maintaining our strong Co-op standards. Honest Value is proudly Co-op, and the products in the brand will be true to the retailer's sourcing, ethical, and policy standards. Honest Value is not just another value

COOP UK Launches Honest Value2021-09-15T09:39:41-04:00

Metro woos Canadians with innovative private brand products

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]This winter, more than ever, we will have to take care of ourselves, of our loved ones, of the planet and of our local suppliers. It is with this in mind that the Canadian grocer Metro and its private brands have

Metro woos Canadians with innovative private brand products2021-09-15T09:39:41-04:00

Sprouts Announces Holiday Offerings

Natural and Organic grocer Sprouts Farmers Market is celebrating the holidays this year with fresh, healthy and convenient selections. Today through November 23, shoppers can reserve turkeys and holiday meats, prepared meals and party trays online at sprouts.com/holiday. “Shoppers are particularly interested in the quality of the meats they’re preparing for their families this year,”

Sprouts Announces Holiday Offerings2021-09-15T09:39:41-04:00

Walmart Black Friday Stars $88, 42″ Onn Private Brand TV

Walmart announced last month that it is adapting to meet the evolving needs of its customers this holiday season. Black Friday – will be no exception. Walmart’s revamped Black Friday savings event will deliver the incredible prices customers expect from the retailer in an entirely new way to help provide a safer and more convenient

Walmart Black Friday Stars $88, 42″ Onn Private Brand TV2021-09-15T09:39:42-04:00

Whole Foods Market Partners With Chef Chloe Coscarelli for a Vegan Thanksgiving

To celebrate World Vegan Day, November 1, Whole Foods Market is offering an exclusive prepared vegan Thanksgiving meal in partnership with vegan chef Chloe Coscarelli. The Vegan Meal for 2 is described on the Whole Foods website: Chef Chloe Coscarelli’s Vegan Meal for 2 (V) Details Both inventive and delicious, this vegan meal created by

Whole Foods Market Partners With Chef Chloe Coscarelli for a Vegan Thanksgiving2021-09-15T09:39:42-04:00

Gelson’s to Debut Four New Private Brand Wines

With the Holidays around the corner, Southern California greocer Gelson's is uncorking four new bottlings in its exclusive private brand collection of Gelson's Wines, all produced through its ongoing collaboration with one of their winemakers, Julien Fayard who was named 2016 "Winemaker of the Year" by Wine Spectrum. The four stellar wines will be available

Gelson’s to Debut Four New Private Brand Wines2021-09-15T09:39:42-04:00