About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup

Walmart continues to stretch its NBE private label Great Value to include innovative and fun products that shift the brand from mere equivalence to differentiation. Great Value now includes more than a dozen Pumpkin Spice and seasonal products. But the retailer did not stop there – they have introduced Great Value Orange Glitter Halloween Syrup

Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup2021-09-15T09:39:45-04:00

Natural Grocers Launches “Rooted in Community Gratitude Giveaway”

Amid the chaos of 2020, one thing is certain—it's also been a year defined by the hero next door. To honor this, and spread acts of kindness and good cheer, Natural Grocers has launched its "Rooted in Community Gratitude Giveaway" promotion. The initiative invites community members to nominate their friends, family, or neighbors for the chance to

Natural Grocers Launches “Rooted in Community Gratitude Giveaway”2021-09-15T09:39:45-04:00

Ahold Delhaize Commits to Increase Healthier Food Sales & Transparency

Ahold Delhaize USA and the Partnership for a Healthier America (PHA) announced a major commitment to increase healthier food sales and publicly disclose the percentage of food sales from healthier options. The announcement marks the largest pledge to increase healthier food sales and transparency from a grocery retailer in the United States. “With this commitment, Ahold Delhaize

Ahold Delhaize Commits to Increase Healthier Food Sales & Transparency2021-09-15T09:39:45-04:00

Daymon – Business Manager

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Company Name: Daymon Company Location:  Sunbury, PA We are looking for a dynamic Business Manager to join one of our account teams. Reporting to a Senior Business Manager or Director, this position is responsible for the overall management of a single account with limited food categories

Daymon – Business Manager2021-12-15T20:02:51-05:00

Celebrate a Spooktacular Halloween with Target & John Derian

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]https://www.youtube.com/watch?v=iZ608WeA1HA&feature=youtu.be While Halloween will look a little different this year, Target’s making sure shoppers have plenty of gloriously ghoulish (and super-sweet) private brand ways to celebrate safely. Think creative twists on favorite traditions, costumes for everyone and a special, limited-time collection of magically macabre home

Celebrate a Spooktacular Halloween with Target & John Derian2021-09-15T09:39:45-04:00

Waitrose Unwraps its Gift Wrap

Waitrose will be the first supermarket in the UK to sell rolls of Christmas gift wrap unpackaged this year, eliminating the use of single-use plastic that can’t be recycled. Waitrose will sell two designs of private brand gift wrap without any outer plastic packaging, giving customers a plastic-free option for Christmas gifts. Instead of using

Waitrose Unwraps its Gift Wrap2021-09-15T09:39:45-04:00

Shoprite Reimagines Wholesome Pantry

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default" custom_padding="||18px|||"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]ShopRite has announced it is expanding and rebranding its Wholesome Pantry and Wholesome Pantry Organic private brands. Wholesome Pantry products will also be available at Fresh Grocer stores in Pennsylvania and New Jersey. ShopRite and The Fresh Grocer are supermarket banners of Wakefern Food

Shoprite Reimagines Wholesome Pantry2021-09-15T09:39:46-04:00

Albertsons Waxes Poetic with Private Brand Wine Advent Calendar

Albertsons has entered the Advent calendar fray with the introduction of their very own private brand offering. The package includes 24 mini bottles of wine. The team creatively introduced the new product with a humorous ode to “Twas the Night Before Christmas.” ‘Twas the months before Christmas, when all through the land, Albertsons Cos. stepped

Albertsons Waxes Poetic with Private Brand Wine Advent Calendar2021-09-15T09:39:46-04:00

The Defense Commissary Debuts Largest Ever Private Brand Promotion

More than 200 commissary private brand products will be available at savings up to 20% during one of the Defense Commissary Agency’s largest-ever private brand promotion October 12-25. DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment.

The Defense Commissary Debuts Largest Ever Private Brand Promotion2021-09-15T09:39:46-04:00

Casey’s General Stores Debuts Modern New Look

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Late last week, Casey’s General Stores unveiled a new visual identity that signals the retailer’s future as well as its small-town roots. Casey’s is pushing forward its modern guest experience with a recent brand update to “Here For Good” and new experiences and services for guests,

Casey’s General Stores Debuts Modern New Look2021-09-15T09:39:46-04:00