JOB ID: 12917BR DATE POSTED 10/01/2020 LOCATION: Lakeland FL between Orlando and Tampa The Brand Marketing Manager drives customer advocacy and maximizes sales by identifying and developing brand marketing strategies for high-level marketing campaigns, including promotional campaigns and environmental signage and décor. This includes identifying business and customer needs, as well as, developing marketing plans that drive effective customer
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]This week Fair Trade USA celebrated its #JustOneCup campaign to aid coffee farmers amid an unprecedented coffee crisis as the pandemic continues. The campaign dominated by retailers and their private brands highlights commitments by 8 of its business partners that bring
Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline private brand batteries will be removed from the global home furnishing range by October 2021. With this decision, IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_gallery gallery_ids="73819,73818,73817,73816,73815,73814,73813" fullwidth="on" _builder_version="4.6.5" _module_preset="default"][/et_pb_gallery][et_pb_text _builder_version="4.6.5" _module_preset="default"]It’s been 10 years since Heston Blumenthal first teamed up with the expert private brand product developers at British grocer Waitrose to bring a host of unique products to the supermarket’s shelves and Waitrose.com. To celebrate the 10-year partnership, Heston has
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Canada’s second-largest grocery retailer, Sobeys has launched a new marketing campaign in support of its Vertex Award-winning private brand Compliments. In an article in the online Canadian trade magazine Strategy Sandra Sanderson, SVP of marketing for Sobeys, calls it the “largest private label marketing campaign in our
Tomorrow September 28, home retailer IKEA will launch a new plant-based private brand Swedish meatball to its in-store menu. The “plant ball,” the new option—which builds on an existing plant-based meatball that IKEA launched in 2015—is made from yellow pea protein, oats, potatoes, onion, and apple. “At IKEA, we sell more than one billion meatballs every
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]MPB Careers: Chewy - Director, Brand Management About Chewy Chewy is revolutionizing the pet industry as one of the fastest-growing e-commerce retailer of all time. We offer a convenient way to shop for pet supplies within a highly personalized experience that's fueled by superior customer
Like their Cocoa cousins, Trader Joe’s Pumpkin Spice Batons are like music for your mouth. These delicate, crunchy Wafer Cookies – carefully crafted by experienced bakers into the shape of a conductor’s baton – are filled with a soft, sweet, pumpkin-flavored cream spiced with a blend of classic pumpkin-pie spices, like cinnamon, nutmeg, ginger, and clove
Portuguese retailer and Vertex Award winner Sonae MC/Continente has launched a new range of private brand Continente Selection coffee capsules in aluminum, compatible with Nespresso machines. The capsules are available in 4 varieties: Decaffeinato, Seducente, Ristretto, and Possente. These aluminum coffee capsules are a unique and differentiating proposition in their own brands and reinforce the
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default" custom_padding="0px|||||"]British activist and environmentalist Ella Daish will sit down with My Private Brand’s Christopher Durham to discuss her award-winning campaign to eliminate all plastic feminine hygiene products at The My Private Brand Virtual Sustainability Summit October 15, 2020. The campaign calls on supermarkets and manufacturers
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