Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Velocity Conference Begins Tuesday, August 4!

[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="0px|||||"][et_pb_row column_structure="2_3,1_3" _builder_version="4.4.8"][et_pb_column type="2_3" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" text_line_height="1.9em"] Meet 200+ private brand executives from 65 retailers and 12 countries. For the first time ever, the Velocity Conference is coming to you in a content-packed, online virtual event unlike anything you’ve attended before – the first ever global private brand event. With more than 30 retail executives from around

Velocity Conference Begins Tuesday, August 4!2021-09-15T09:39:55-04:00

Bezos Testifies Before Congress – Private Brand Under Attack!

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]On Wednesday, Amazon CEO Jeff Bezos, appeared virtually to testify before Congress, and along with CEOs from Facebook, Apple and Google to answer questions about anti-competitive behavior. During the five-hour-long Q&A session, Bezos answered questions, ranging from private brand to counterfeit products. The questioning was intense, and Bezos often did not have

Bezos Testifies Before Congress – Private Brand Under Attack!2021-09-15T09:39:55-04:00

Jeff Bezos CEO of Amazon’s Opening Statement to the U.S. House Committee

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Statement by Jeffrey P. Bezos Founder & Chief Executive Officer, Amazon before the U.S. House of Representatives Committee on the Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law July 29, 2020 Thank you, Chairman Cicilline, Ranking Member Sensenbrenner, and members of the Subcommittee. I’m Jeff Bezos. I founded Amazon

Jeff Bezos CEO of Amazon’s Opening Statement to the U.S. House Committee2021-09-15T09:39:55-04:00

H-E-B launches Summer of Giving

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_video src="https://www.youtube.com/watch?v=8kK5Q9Z9Vbo&feature=youtu.be" _builder_version="4.4.9"][/et_pb_video][et_pb_text _builder_version="4.4.9"]In the spirit of Texans helping Texans, grocer H-E-B has launched the Summer of Giving, a new charitable initiative that, with the help of customers, looks to raise up to $2 million to benefit Feeding Texas and its network of food banks across the state. The fundraising

H-E-B launches Summer of Giving2021-09-15T09:39:55-04:00

Ahold Delhaize Retail Business Services Trends & Insights Team the Cool Kids

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Meeting shopper expectations means more than offering the freshest food at the lowest price – it means understanding them. That’s why John Shaw, Director of Sourcing Support, has worked hard to develop the Trends and Insights team within Retail Business Services, the services company of Ahold Delhaize USA.

Ahold Delhaize Retail Business Services Trends & Insights Team the Cool Kids2021-09-15T09:39:55-04:00

Waitrose launches Virtual Cooking Classes for Junior Chefs

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private brand takes many forms from packaged goods to fashion to immersive experiences, this week  The Waitrose & Partners Cookery School is launching a series of virtual cooking classes for children to help inspire a love of food, provide an opportunity to learn new skills and help keep mini

Waitrose launches Virtual Cooking Classes for Junior Chefs2021-09-15T09:39:55-04:00

Jumbo has a scoop with MSC-certified private brand canned fish

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Dutch grocer Jumbo's basic principle is that products must be produced with care for people, animals and the environment. To guarantee this, Jumbo is striving for more and more products with a quality mark in its range. In this way, customers can make a conscious choice for fish that comes from

Jumbo has a scoop with MSC-certified private brand canned fish2021-09-15T09:39:55-04:00

Albertsons Commits to 30% Private Brand Penetration

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Albertsons Companies, Inc. today reported results for the first quarter of fiscal 2020, which ended June 20, 2020. "I am inspired by the many ways my colleagues continue to step up to serve our customers and help our communities around the country during this time of need," said

Albertsons Commits to 30% Private Brand Penetration2021-09-15T09:39:56-04:00

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]The 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference is next week, August 4-5, 2020. But don't worry you still have a chance to join us. If your schedule is challenged all the presentation are availabe on-demand to all registrants 24 hours a day, 7 days a week

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global2021-09-15T09:39:56-04:00

Home Depot to Eliminate EPS Foam & PVC Film from Private Brand Packaging

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Home Improvement retailer The Home Depot, this week announced companywide sustainability progress in its 2020 Responsibility Report, which outlines the retailer’s 2019 progress on its corporate responsibility strategic pillars: focus on people, operate sustainably and strengthen communities. The report also introduces several new goals and provides an update

Home Depot to Eliminate EPS Foam & PVC Film from Private Brand Packaging2021-09-15T09:39:56-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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