Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Walgreens Adds Style to Social Distancing

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]In response to the evolving COVID-19 crisis, Illinois based drug retailer Walgreens has introduced a new collection of six private brand Walgreens face masks. The stylish masks can be found online at the Walgreens Swag Shop for $8.50 per item. According to the site the masks help customers,

Walgreens Adds Style to Social Distancing2021-09-15T09:40:17-04:00

Amazon – Senior Program Manager, Private Label

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"] DESCRIPTION Do you love working in high-growth, fast-paced businesses? Do you love tackling big problems and creating structure and insights in big, ambiguous, important areas? Can you be both scrappy and strategic? If this sounds like you, then come join the Amazon Accelerator team as our new Sr.

Amazon – Senior Program Manager, Private Label2021-12-15T20:03:06-05:00

Bed Bath & Beyond Appoints Williams-Sonoma Vet Neil Lick To Lead Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Bed Bath & Beyond today announced the appointment of industry veteran Neil Lick as Senior Vice President (SVP), Owned Brands. Lick, formerly of Williams-Sonoma, will lead a newly formed team that expects to develop and launch a portfolio of customer-inspired private brands from 2021. The retailers strategy includes

Bed Bath & Beyond Appoints Williams-Sonoma Vet Neil Lick To Lead Private Brand2021-09-15T09:40:17-04:00

Amazon – Senior Sustainability Manager – Private Brands EU

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Job ID: 1198799 | Amazon EU SARL DESCRIPTION This position can be based in Luxembourg, London, Milan, Paris or Munich depending on preference. English, plus fluency in another EU language, is a requirement for the role. At Amazon, we are committed to and invested in sustainability because it’s a

Amazon – Senior Sustainability Manager – Private Brands EU2021-12-15T20:03:08-05:00

Time is running out! 21 days until Velocity Begins!

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Velocity Global: the My Private brand Conference is almost here! Spots are filling up FAST, so make sure you save YOUR register today for this fantastic event. The conference begins on August 4 – join us from your desk, couch, living room, or conference room. This year’s event takes

Time is running out! 21 days until Velocity Begins!2021-09-15T09:40:17-04:00

Aldi UK To Remove 2B+ Pieces Of Plastic

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Late last week Aldi UK announced an ambitious new commitment to reduce the volume of plastic packaging used by 50% by 2025. The new commitment will see the UK’s fifth-largest supermarket remove 74,000 tons of plastic packaging during the next five years, the equivalent to 2.2bn single items

Aldi UK To Remove 2B+ Pieces Of Plastic2021-09-15T09:40:17-04:00

Carrefour Belgium Launches Regional Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Following launches in France, Italy, Spain and Romania, Belgium now gets to highlight the wealth of its gourmet heritage with “Les Belges” – a new private brand range for some of its most iconic products, including thin galettes, speculoos, almond tarts, brown sugar, sirop de Liège and Bruges

Carrefour Belgium Launches Regional Private Brand2021-09-15T09:40:18-04:00

CVS Health to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]With an unrivaled agenda, heavy-hitting executive speakers and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global. We are thrilled to announce Brenda Lord, VP of Store Brands and Quality Assurance, CVS Health and Heather Corkery, Senior Director of Brand, CVS Health will present at

CVS Health to present at Velocity Global2021-09-15T09:40:18-04:00

Sainsbury’s Private Brand Tu Launches Face Masks

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]British retailer Sainsbury’s clothing private brand Tu has launched a new range of reusable face coverings for adults and children looking for stylish but practical options to wear on public transport and in public spaces where social distancing is not possible. Made from soft 100% cotton poplin to ensure comfortable wear,

Sainsbury’s Private Brand Tu Launches Face Masks2021-09-15T09:40:18-04:00

Xiao long bao Dumpling Goodness from Trader Joe’s

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]From the same supplier that helped Trader Joe's develop Steamed Chicken Soup Dumplings the retailer has introduced Trader Joe’s Steamed Pork & Ginger Soup Dumplings. Inspired by the same original soup dumplings, xiao long bao, which originated in the Jiangsu province of China, this type of dumpling is

Xiao long bao Dumpling Goodness from Trader Joe’s2021-09-15T09:40:18-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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