About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Passion for Good Food: Insights from Neil Stern, CEO, Good Food Holdings

WATCH THE INTERVIEW In this week's enlightening edition of Velocity Talks, Christopher Durham welcomes Neil Stern, the CEO of Good Food Holdings. The episode delves into the intricate journey of a seasoned consultant stepping into the role of a CEO, overseeing a group of gourmet and specialty retail brands stretching from Southern California

Passion for Good Food: Insights from Neil Stern, CEO, Good Food Holdings2024-03-07T16:27:38-05:00

🚨 TIME’S TICKING: Contribute to Game-Changing Private Brand Research!

TIME IS RUNNING OUT BE A PART OF THIS GROUNDBREAKING RESEARCH At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool

🚨 TIME’S TICKING: Contribute to Game-Changing Private Brand Research!2024-03-07T13:00:21-05:00

Velocity This Week: Kroger, Albertsons, Grocery Outlet, AWG, JC Penny & Private Brand Sets Records

WATCH NOW! This episode of 'Velocity This Week' focuses on the latest news and insights into retailer-owned or private brands, with a broadcast date of March 5th, 2024. Key stories include the FTC and state attorneys intervening in the Kroger Albertsons merger over competition concerns, record-breaking sales growth for private brands in

Velocity This Week: Kroger, Albertsons, Grocery Outlet, AWG, JC Penny & Private Brand Sets Records2024-03-05T17:02:04-05:00

🚀 Join the Private Brand Innovation Revolution: Participate in Our Benchmarking Research 2024!

At the Velocity Institute, we're thrilled to announce the launch of our second annual survey aimed at delving into the intricate landscape of innovation within the private brand industry. Conducted by our esteemed research partner, VOCCII, this survey serves as a vital tool in unraveling the mysteries surrounding the State of Innovation in the

🚀 Join the Private Brand Innovation Revolution: Participate in Our Benchmarking Research 2024!2024-03-04T08:48:29-05:00

Embracing the Future of Retail: Insights from Lowe’s Foods Anne Gooden Whitfield

WATCH THE INTERVIEW The retail landscape is ever-evolving, and understanding the journey and insights from industry leaders can be a compass guiding businesses towards success. In an engaging discussion with Anne Gooden Whitfield from Lowe's Foods on the Velocity Talks podcast, a rich array of topics were explored that underscore the importance of

Embracing the Future of Retail: Insights from Lowe’s Foods Anne Gooden Whitfield2024-02-22T15:48:03-05:00

Aldi Unleashes California Heritage Collection, Target Collaborates with Diane von Furstenberg + More News!

WATCH NOW! Welcome to the latest installment of Velocity This Week, where we dive deep into the vibrant universe of private, or retailer-owned brands. Get ready for an expedition through industry revelations that are defining the landscape of value and quality for discerning customers. In this episode, our host, Christopher Durham, president of

Aldi Unleashes California Heritage Collection, Target Collaborates with Diane von Furstenberg + More News!2024-02-23T15:11:00-05:00

We need your help. Private Brand Innovation Industry Benchmarking Research 2024

Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2024. This second annual survey is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the

We need your help. Private Brand Innovation Industry Benchmarking Research 20242024-02-23T16:30:24-05:00

Unveiling the Future: Velocity’s Private Brand + AI Summit Now ON DEMAND!

WATCH NOW! What a journey it's been at the Velocity Private Brand + AI Summit 2024! We're buzzing with excitement to share some game-changing news with you all. Drumroll, please... All the mind-blowing presentations from the summit are officially LIVE on the Velocity YouTube channel! Yep, you heard that right – it's time to

Unveiling the Future: Velocity’s Private Brand + AI Summit Now ON DEMAND!2024-02-22T10:48:57-05:00

Packaging and Sustainability: An Expert’s Perspective with Kim Carswell

WATCH THE INTERVIEW In this episode of Velocity Talks, Christopher Durham, president of the Velocity Institute, invites Kim Carswell to dive deep into the nuances of private branding, sustainability, and packaging innovation. These show notes present an overview of Kim's illustrious career, her current endeavors, and her insights into the future of sustainable

Packaging and Sustainability: An Expert’s Perspective with Kim Carswell2024-02-15T19:34:48-05:00

Private Brand + AI Virtual Summit Starts In 7 Days – REGISTER NOW!

REGISTER NOW! FEBRUARY 21, 2024 | 10:00 AM – 12:30 PM EST Join us for the FREE online summit to explore AI and its potential uses and pitfalls for private brands and retail. Presentations will include AI trailblazers, apologists, analysts, and thought leaders. Retailer-owned Brands are at an inflection point with AI. Retail executives

Private Brand + AI Virtual Summit Starts In 7 Days – REGISTER NOW!2024-02-14T17:37:24-05:00

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