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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CAREERS: Dollar Tree – Package Designer

Summary of Position The Packaging and Product Designer is responsible for reviewing Corporate Art's technical requirements and the files' availability. Develop reference documents for consistent representation throughout the team, designing Private Brands, CPG, and Product Art, reviewing and proofing, and collaborating with business teams. Packaging and Product Designer is responsible for maintaining quality, accuracy, and

CAREERS: Dollar Tree – Package Designer2023-09-05T15:52:53-04:00

Velocity This Week: Schwarzenegger, Lidl, Wakefern & Target

This weeks we edition of our new Youtube Series Velocity Institute This Week Features Lidl, Wakefern, Target, Whole Foods, Walgreens and Misfit Markets. The Retailer-owned Brand News & Insights show is hosted by Velocity president Christopher Durham. Thanks for watching, and don't forget to like, and subscribe.

Velocity This Week: Schwarzenegger, Lidl, Wakefern & Target2023-09-04T22:11:52-04:00

DEADLINE ALERT: the Sustainability Summit September is 26-27

DEADLINE ALERT: THE SUMMIT STARTS IN 21 DAYS I n this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person

DEADLINE ALERT: the Sustainability Summit September is 26-272023-09-04T22:06:47-04:00

Kroger’s Smart Way Takes the Lead

Market research and data company Numerator routinely track purchase data and survey verified buyers to understand consumer behavior. According to their site, the firm’s Private Label dashboard “provides a pulse on private label manufacturers across channels, consumer groups, and categories. Updated every three months, gain an omnichannel perspective on how private label brands and

Kroger’s Smart Way Takes the Lead2023-08-31T17:00:22-04:00

Wakefern Announces Own Brands Supplier Diversity Summit Winners

Wakefern Food Corp. has announced the winners of its Own Brands Supplier Diversity Summit. The summit, held June 28, was an opportunity for diverse private label manufacturers to present new and trending products for potential inclusion in Wakefern’s award-winning Bowl & Basket and Wholesome Pantry store brands portfolio. Suppliers selected to join the portfolio are

Wakefern Announces Own Brands Supplier Diversity Summit Winners2023-08-31T16:36:45-04:00

CAREERS: Lowe’s Home Improvement, Sr Analyst – Private Brands Catalog Management

Key Responsibilities: Stewards Private Brand vendor item onboarding and enrichment activity and supports the team to execute on behalf of a vendor where needed. Manages all efforts associated with the health and experience of Private Brand items once onboarded, optimizing efforts to drive consistency, conversion, and brand voice. Supports the leadership team in creating

CAREERS: Lowe’s Home Improvement, Sr Analyst – Private Brands Catalog Management2023-08-25T15:35:51-04:00

Quad & Clemson to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is coming up fast, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the presentations,

Quad & Clemson to Present at Velocity Sustainability Summit2023-08-24T21:59:00-04:00

Edeka Pours Smoothie To Support Stem Cell Donation

German retailer Edeka has partnered with non-profit organization DKMS to launch the limited-edition Retailer-owned Brand (private brand) All in Fruits 'Mund auf!' smoothie. The goal of the release is to encourage shoppers to participate in stem cell donation. Edeka will donate 10¢ from the sales of each bottle to DKMS to support the registration

Edeka Pours Smoothie To Support Stem Cell Donation2023-08-24T20:08:04-04:00

Endless Flavor from Trader Joe’s Grilled Pitted Green Olives

Olives truly are one of the most fascinating fruits on the planet. Depending on the variety, they can have a nearly endless flavor, ranging from peppery to nutty, grassy to tart, and everything in between. Some varieties, like Chalkidiki olives from Greece, have a buttery, savory flavor and firm texture that some describe as

Endless Flavor from Trader Joe’s Grilled Pitted Green Olives2023-08-24T22:34:21-04:00

Circana to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is getting closer by the day, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the

Circana to Present at Velocity Sustainability Summit2023-08-24T22:01:55-04:00

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