About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 Vertex Awards Publisher’s Choice Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards Publisher’s Choice Winners2024-05-30T14:36:29-04:00

2024 Vertex Awards GOLD WINNERS

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards GOLD WINNERS2024-05-29T19:04:44-04:00

2024 Vertex Awards SILVER WINNERS

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards SILVER WINNERS2024-05-28T10:19:57-04:00

Introducing the 2024 Vertex Awards Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year's competition included entries from 53 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Nine years ago, we could

Introducing the 2024 Vertex Awards Winners2024-05-29T19:14:54-04:00

2024 Vertex Awards BRONZE WINNERS

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

2024 Vertex Awards BRONZE WINNERS2024-05-27T09:04:00-04:00

Exciting News: Carlos Saavedra, SVP of Brand & Portfolio Management at Target, to Headline Velocity Conference!

We're thrilled to share some major news with you: Carlos Saavedra, the Senior Vice President of Brand & Portfolio Management at Target, is set to take the stage at the upcoming Velocity Conference + Expo! This announcement marks a significant moment for the private brand industry as one of the most influential figures in

Exciting News: Carlos Saavedra, SVP of Brand & Portfolio Management at Target, to Headline Velocity Conference!2024-05-01T16:48:16-04:00

Velocity Conference Hotel Rate Ends Soon!

join The Fresh Market, CVS Health, WholeFoods, Misfit Markets, Albertsons, Sprouts, Lowe’s Foods, Sobey’s, Navy Exchange, IGA, Giant Eagle, AWG, Price Smart, and more as we work to grow and build private brands at the Velocity Conference + Expo. REGISTER NOW! Running May 16-18, 2023, Velocity is the can’t miss private brand event of

Velocity Conference Hotel Rate Ends Soon!2024-04-22T20:12:56-04:00

Velocity Conference Begins in less than 30 Days!

join The Fresh Market, CVS Health, WholeFoods, Misfit Markets, Albertsons, Sprouts, Lowe’s Foods, Sobey’s, Navy Exchange, IGA, Giant Eagle, AWG, Price Smart, and more as we work to grow and build private brands at the Velocity Conference + Expo. Running May 16-18, 2023, Velocity is the can’t miss private brand event of the year

Velocity Conference Begins in less than 30 Days!2024-04-19T12:46:22-04:00

Walmart’s Sustainable Fashion + Ikea, Bath & Body Works & Hall of Fame News

WATCH NOW! In this latest installment of Velocity this Week , hosted by Christopher Durham, we explore the realm of Retailer-owned Brands with a special focus on recent achievements, technological advances in sustainable apparel, and exciting brand collaborations. Kicking off the week, Christopher illuminates the prestigious Private Label Hall of Fame inductions,

Walmart’s Sustainable Fashion + Ikea, Bath & Body Works & Hall of Fame News2024-03-25T15:32:51-04:00

🚀 Register Now for the Velocity Innovate FREE Virtual Summit.

Are you ready to dive deep into the future of Retailer-owned Brand Innovation? Look no further! We're thrilled to invite you to the VELOCITY INNOVATE24 Virtual Summit, a FREE 2-hour, fast-paced event happening March 27 from 10:00 AM to 12:30 PM EST. This summit promises to be an unparalleled opportunity to gain insights, strategies,

🚀 Register Now for the Velocity Innovate FREE Virtual Summit.2024-03-20T20:03:05-04:00