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About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

30% of Promotions Highlight Private Brand

As consumers face a challenging economy, retailers and their Retail-owned Brands are adjusting their promotions to support them in those challenges. Numerator, a market research company with first-party, consumer-sourced data, continues to track purchase data and survey verified buyers to understand these shifts in consumer behavior. Retailer-owned Brands continue to be the focus compared

30% of Promotions Highlight Private Brand2023-01-22T19:16:19-05:00

Tesco’s plant-based pioneer celebrated as next phase of strategy begins

After six years at the helm, Derek Sarno, Tesco’s Director of Plant-Based Innovation is set to leave the British retailer this month, ushering in the next stage of Tesco’s plant-based strategy, with new ‘veg-led’ products which incorporate more vegetables in their recipes set to feature prominently across the category in the future.Sarno was instrumental in

Tesco’s plant-based pioneer celebrated as next phase of strategy begins2023-01-22T15:07:32-05:00

Albert Heijn Organizes Packathon for Packaging Innovation

On March 31, Ahold Delhaize owned Dutch grocer Albert Heijn will hold the AH Packathon: a competition in which sustainable thinkers, creative designers and other experts can work on their idea for a sustainable packaging innovation and then pitch it to the jury. The competition contributes to Albert Heijn's ambition to use less and

Albert Heijn Organizes Packathon for Packaging Innovation2023-01-19T14:01:06-05:00

FOXTROT: Assistant Merchandising Manager – Private Label and Strategic Sourcing

About the job Hey there, welcome to Foxtrot.We’re the digitally-native evolution of the corner store—the one-stop-shop for those seeking thoughtful food experiences that are a reflection of themselves and their city. We offer a handpicked curation of daily essentials in-store and delivered in as little as 30 minutes, via our app and website.Alongside our investors

FOXTROT: Assistant Merchandising Manager – Private Label and Strategic Sourcing2023-01-19T13:59:54-05:00

Target Leads 10 Fastest Growing Private Brands Of 2022

Another year has come and gone, and in preparation for 2023, market research company Numerator looked back at the top brands of 2022, including Retail-owned Brands (private label.) Three of the ten fastest-growing Retail-owned Brands (private brands) of 2022 are Target brands. Target home organization brand, Brightroom, tops the list, while Mondo Llama and

Target Leads 10 Fastest Growing Private Brands Of 20222023-01-18T16:42:18-05:00

Bright & Sunny Plant Based from Asda

Veganism is booming. Exciting challenger brands have shaken up the category with confidence and an attitude that cannot be ignored. British retailer Asda needed a creative response fit for the future. The previous Plant Based design was fussy and dated and did not have the stretch to go from nutritious meals to indulgent treats.

Bright & Sunny Plant Based from Asda2023-01-18T14:28:21-05:00

Foxtrot Collabs with Chicago Bull Zach Lavine

Last year’s Vertex Awards Retailer of the Year convenience startup Foxtrot is collaborating with Chicago Bulls All-Star Zach LaVine on a new range of Retail-owned Brand gummies. Zach LaVine Slam Dunk Gummy Mix is a limited edition gummy mix handmade alongside professional basketball the All-Star and Slam Dunk Contest winner the mix contains Strawberry

Foxtrot Collabs with Chicago Bull Zach Lavine2023-01-16T12:24:43-05:00

DEADLINE: Standard Vertex Awards Close Monday!

Vertex Awards Entry Price Goes Up 1.16 ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is

DEADLINE: Standard Vertex Awards Close Monday!2023-01-15T09:09:18-05:00

Vertex Awards Entry Price Goes Up 1.16

Vertex Awards Entry Price Goes Up 1.16ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought

Vertex Awards Entry Price Goes Up 1.162023-01-12T16:28:39-05:00

Albertsons Brand Differentiation Helps Drive Strong Results

This week Albertsons Companies, Inc. reported results for the third quarter of fiscal 2022, which ended December 3, 2022. Third Quarter of Fiscal 2022 Highlights Identical sales increased 7.9% Digital sales increased 33% Loyalty members increased 16% to 33 million Net income of $376 million, or $0.20 per share Adjusted net income of $505

Albertsons Brand Differentiation Helps Drive Strong Results2023-01-11T19:19:12-05:00

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