Velocity Institute

About David Orgel

David is a veteran B2B journalist and content strategist now working as an award-winning writer and editor skills with deep expertise in the food, retail, and CPG industries. David was the longtime editorial leader of Supermarket News, and also held top content positions at B2B brands serving other retail sectors. Recent honors include a National Gold Award for analysis/commentary from American Society of Business Publication Editors, and a Neal Award finalist designation for Best Media Brand (Overall Editorial Excellence) while I was the top editor at Supermarket News.

Daymon, at 50, is Energizing Private Brands

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.1" _module_preset="default"]This story is the first of a two-part series by My Private Brand Contributing Editor David Orgel. It’s a company founded when Private Brand was in its formative years. Daymon early on recognized the potential for this industry and has played a major leadership role in

Daymon, at 50, is Energizing Private Brands2021-09-15T09:27:56-04:00

10 Key Takeaways From The My Private Brand Diversity Summit

Private Brand success has always been about quality and price — and increasingly about innovation. But there’s more as well. A growing number of industry leaders recognize the importance of building diverse teams of associates and partners to drive business momentum and help enhance society. That message emerged from speakers at the My Private Brand

10 Key Takeaways From The My Private Brand Diversity Summit2021-09-15T09:27:57-04:00

Retailers Emphasize Diversity Imperative in Day One of the MPB Diversity Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" sticky_enabled="0"]Private brand retailers have both an opportunity and imperative to make progress with diversity and inclusion. That is the take from retailers speaking at Day One of the My Private Brand Diversity Summit. “If you’re designing products for consumers,

Retailers Emphasize Diversity Imperative in Day One of the MPB Diversity Summit2021-09-15T09:27:59-04:00

10 Key Takeaways from the My Private Brand Sustainability Summit

Sustainability has a crucial role to play in Private Brands, and it’s important for retail brand owners to establish strategies to make progress. That was a central point from the inaugural My Private Brand Virtual Sustainability Summit held late last week. Live speaker presentations focused on how sustainability drives loyalty, differentiation and profitability — and

10 Key Takeaways from the My Private Brand Sustainability Summit2021-09-15T09:39:44-04:00

Wakefern’s Brand Transformation Advances

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default" custom_padding="57px|||||"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Wakefern Food Corp.’s strategic revamping of its own brand portfolio is further evolving as it draws positive feedback from customers. Chris Skyers, Vice President, Own Brands, outlined the latest developments in the company’s journey during his keynote presentation at Velocity Global. “We’re focusing on

Wakefern’s Brand Transformation Advances2021-09-15T09:39:53-04:00

The Home Gains Importance in Private Brand’s Future

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]The home-centered consumption habits of the pandemic will have lasting impacts for food retail and Private Brands. That was the opinion of speakers in a recent My Private Brand webinar, who addressed consumer habits ranging from home cooking to the new importance of eating breakfast at home. “Moving

The Home Gains Importance in Private Brand’s Future2021-09-15T09:40:22-04:00

Retailers Upbeat About New Private Brand Opportunities

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7" hover_enabled="0"]Food retailers are bullish about new opportunities for Private Brand that couldn’t have been imagined just a couple of months ago. In the My Private Brand webinar "COVID-19: Leading with Private Brands," retail executives said increased consumer trial of store brands during the COVID-19 crisis has boosted perceptions

Retailers Upbeat About New Private Brand Opportunities2021-09-15T09:40:26-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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