By David Orgel Albertsons Companies has undertaken a “rigorous process” of rethinking three of its biggest own brands over the past couple of years and has relied heavily on consumer input. The results are now showing up in stores. Katie, Ceclan, Vice President, Own Brands, outlined the journey for reinvigorating O Organics, Open Nature
By David Orgel Sprouts Farmers Market is more than happy to be a “secondary shop” for customers. That’s because the specialty grocer is fueling growth by attracting health-focused and values-oriented shoppers with innovative product curation, said Jac Ross, Vice President Sprouts Brand. Ross relayed insights about Sprouts and its Retailer-owned Brand (Private Brand) portfolio
By David Orgel Speakers at this year’s Velocity Conference spotlighted the latest Retailer-Owned Brand (Private Brand) trends and perspectives on consumer behaviors, design, brand development, and innovation. Presenters included executives from Sprouts Farmers Markets, Wakefern Food Corp., Albertsons, Rite Aid, CVS Health, Navy Exchange, and Foxtrot. Here are the last five key takeaways from
By David Orgel Speakers at this year’s Velocity Conference spotlighted the latest Retailer-Owned Brand (Private Brand) trends and perspectives on consumer behaviors , design, brand development, and innovation. Presenters included executives from Sprouts Farmers Markets, Wakefern Food Corp., Albertsons, Rite Aid, CVS Health, Navy Exchange, and Foxtrot. Here are the first five key takeaways
Second article in a two-part seriesBy David Orgel Glenn Pfeifer The Vertex Awards has fueled Retailer-owned Brand (Private Brand) design by raising the profiles of creative efforts around the world.That’s the feedback from the industry as the award program marks its 10-year anniversary.“I have such an appreciation for the visibility these awards have given to
First article in a two-part series By David Orgel The Vertex Award is the Oscars of Retailer-owned Brand (Private Brand) packaging design, and it’s front and center this week. We’re announcing the winners of the 10th annual Vertex Awards this week and celebrating the program’s anniversary. Here is the schedule for the 2023 award
By David Orgel Speakers in the closing day of the Velocity Conference outlined how Retailer-owned Brands (Private Brands) are on target with key consumer trends and positioned for more growth. Retailers from Wakefern Food Corp., CVS Health, Metro and Sprouts Farmers Market relayed their companies’ Private Brand strategies and what lies ahead. Wakefern’s Own
By David Orgel Speakers on the opening day of the Velocity Conference emphasized how innovation continued to fuel the Retailer-owned Brand (private brand) industry. Retailers from Albertsons, Sprouts Farmers Markets, and CVS Health outlined innovative strategies in areas ranging from product development to branding and marketing. Sprouts Drives Innovation in Natural Foods Channel
Wakefern Food Corp.’s multi-year Retail Brands (private brands) reinvention is leading to new successes, even as the large Northeast retailer takes its innovation strategies to the next level. Executives from the company, which operates stores under the ShopRite banner, recently outlined the latest directions during The Velocity Conference, and cited strong customer acceptance of new
Retail Brand (Private Brand) is driving innovation at CVS Heath with a unique line of home health care products developed in collaboration with Michael Graves Design. The CVS Health by Michael Graves Range was spotlighted at the Velocity Institute Conference in a presentation by the retailer’s executives. They said the line fills an unmet need
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