Wakefern Food Corp.’s multi-year Retail Brands (private brands) reinvention is leading to new successes, even as the large Northeast retailer takes its innovation strategies to the next level. Executives from the company, which operates stores under the ShopRite banner, recently outlined the latest directions during The Velocity Conference, and cited strong customer acceptance of new
Retail Brand (Private Brand) is driving innovation at CVS Heath with a unique line of home health care products developed in collaboration with Michael Graves Design. The CVS Health by Michael Graves Range was spotlighted at the Velocity Institute Conference in a presentation by the retailer’s executives. They said the line fills an unmet need
The first in-person Velocity Institute Conference since 2019 was a welcome opportunity for the Private Brand industry to regather and network, but there was a lot more to the event as well. Velocity excelled as a forum for essential insights about how the industry can benefit from all the lessons of the past couple
Executive Recruiter Jill Lutz Retailers in the closing day of the Velocity Conference relayed strategies to further accelerate their Private Brand businesses. Speakers from retailers including Albertsons, Rite Aid and CVS Health cited strategies ranging from innovation to collaboration as essential to driving progress. Finding New Niches for Growth Speakers from CVS Health outlined the
We’re barely into the new year and already the pace of business is frenetic. It’s a good time for Retail Brand leaders to step back and make sure they are pursuing the most important strategies. Here are five imperatives for Retail Brands in 2022, all based on points made during the four groundbreaking RBI’s
Retailers can’t ace sustainability efforts on their own. It requires engaging Retail Brand (private brand) suppliers throughout almost every stage of complex sustainability journeys. In presentations at the Velocity Institute (RBI) Sustainability Summit retailers from Wakefern Food Corp., Walmart and Tesco outlined how they are bringing suppliers along on these initiatives. Wakefern Provides Supplier Guidance
Walmart is looking to Retail Brands (Private Brands) as a key area for making progress on its ambitious sustainability goals. That was the take from two executives who spoke at the Velocity Institute (RBI) Sustainability Summit and answered follow-up questions from RBI President Christopher Durham. The executives outlined Walmart’s initiatives and the impacts on
Retail Brands have the opportunity to play outsized roles in leading sustainability efforts to protect the environment and boost customer engagement. This point was emphasized during the Velocity Institute (RBI) Sustainability Summit, which featured speakers from retailers including Walmart, Wakefern Food Corp., CVS Health, Tesco, Carrefour and Giant Eagle. Here are ten key points
Walgreens is leveraging Retail Brands product development to drive innovation across its widespread omnichannel business. “Our product development group looks at all the pieces on a regular basis, including trends and insights, with customer research on unmet needs,” said Andrea Collaro, Senior Director, Brand Management/Product Development, Private Label Health & Wellness, Walgreens Boots Alliance.
Driving innovation for The Kroger Co.’s Retail Brands is a big responsibility — and Natalie Taake fits the role well. During a session at the Velocity Institute (RBI) Innovation Summit, Taake, who is Senior Innovation Manager, relayed insightful perspectives on how to achieve success. “There’s never been a better time to be in private
The Velocity Institute is the global industry association committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands)
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail Brands are invited to join the Institute.
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