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The Velocity Institute is the global industry association committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands)

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail Brands are invited to join the Institute.

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